Director, Product Marketing

🕒 October 1

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Keyfactor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🚘 Automotive

🏥 Healthcare

🔐 Security

Automotive • Healthcare • Security

Keyfactor is a leader in providing Public Key Infrastructure (PKI) and cryptographic services, with a strong focus on identity-first security. The company offers a range of products and services designed to manage digital certificates and cryptographic keys for enterprises and IoT devices, enhancing security and trust in an increasingly connected world. Their offerings include PKI as a service, certificate lifecycle automation, fast and secure code signing, and IoT identity management. Keyfactor's solutions also address industry-specific challenges in automotive, medical, telecom, and industrial IoT sectors. Emphasizing modern PKI practices, Keyfactor helps organizations automate and scale their security infrastructure while preparing for emerging threats, including post-quantum cryptography.

📋 Description

• Shape the strategy for Keyfactor’s core solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success. • Partner with Product leadership throughout the product development lifecycle, using customer research, market evidence, and commercial insight to influence roadmap priorities and investment decisions. • Maintain deep fluency in the competitive landscape, market shifts, and relevant technology and regulatory trends, and translate them into positioning, messaging, and go-to-market decisions. • Develop differentiated positioning and messaging that makes complex technical capabilities relevant to enterprise buyers and connects individual products to the Keyfactor Trust Control Plane. • Lead go-to-market strategy for new products, capabilities, and offers, including validation, pricing and packaging input, launch planning, field readiness, adoption, and post-launch optimization. • Drive field readiness, equipping Sales and partners to lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes. • Monitor pipeline, adoption, win rates, launch performance, and competitive outcomes, using the results to identify barriers, recommend action, and improve performance. • Build and develop a high-performing product marketing team with strong customer orientation, market fluency, product partnership, commercial judgment, and accountability. • Report to the Vice President of Product & Customer Marketing. • Serve as a strategic counterpart to Product and GTM leadership.

🎯 Requirements

• 8+ years of experience in B2B enterprise product marketing, including leadership responsibility for complex, highly technical, or multi-product solutions. • Demonstrated ability to influence product strategy and roadmap decisions through customer insight, market evidence, competitive intelligence, and commercial judgment. • Proven success translating technical capabilities into differentiated positioning and leading go-to-market strategy from market validation through launch, adoption, and optimization. • Strong business acumen and experience in sales-led enterprise environments, using pipeline, adoption, win-loss, and market data to assess performance and identify growth opportunities. • Track record of building and developing high-performing product marketing teams and increasing the strategic impact of the function. • Strong cross-functional leadership skills, with the ability to align Product, Sales, Marketing, and Customer Success and drive decisions without direct authority. • Exceptional research, writing, communication, and presentation skills. • Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is a significant advantage. • Applicants must be legally authorized to work in the United States.

🏖️ Benefits

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change. • Comprehensive benefit coverage globally. • Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support. • Competitive time off globally. • Dedicated employee-focused ambassadors via Key Contributors & Culture Committees. • DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology. • The Keyfactor Alliance Program to support DEIB efforts. • Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays. • Global Volunteer Day, company non-profit matching, and 3 volunteer days off. • Monthly Talent development and Cross Functional meetings to support professional development. • Regular All Hands meetings – followed by group gatherings. • Opportunities to grow personally and professionally. • Entrepreneurial environment balancing autonomy and structure.