Marketing Manager, Partnerships Channel

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November 19

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Kiavi

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Fintech • Real Estate • Finance

Kiavi is a technology-driven financial company that provides fast and reliable financing solutions for real estate investors. Specializing in short-term 'fix-and-flip' loans, rental property financing, and new construction loans, Kiavi empowers both emerging and experienced real estate investors by offering competitive rates, high leverage, and efficient processes. With the use of an advanced technology platform, Kiavi simplifies and accelerates the loan application and approval process, allowing investors to manage their investments with ease and confidence. The company operates across multiple states and offers various resources to support investor growth.

201 - 500 employees

Founded 2013

💳 Fintech

🏠 Real Estate

💸 Finance

💰 $158M Debt Financing on 2023-01

📋 Description

• Own, develop and execute a growth marketing strategy with our strategic partners, including marketplaces, property managers, mastermind groups, and affiliate and referral programs. • Oversee end-to-end campaign programs, including creative briefs, operational processes, execution and evaluation to increase lead quantity and quality among key channel segments. • Execute marketing programs 3-4x per quarter (i.e. email, event, sponsorship, content, social media) to support outbound/inbound lead development for the partnerships channel. • Deploy tests/pilots to drive the most effective CAC through a variety of new growth marketing and partnerships initiatives. • Own the tracking, payout, and reporting frameworks for channel partners and internal stakeholders. • Analyze partner performance to inform and evolve our partnerships channel strategy. Maintain strong relationships with channel partners and key stakeholders. • Manage the partnership channel’s day-to-day activities for lead generation and revenue opportunities. • Collaborate regularly with partners and their Kiavi account team account management tasks for channel partners (i.e. attend check-in meetings, collaborate with partners on marketing deliverables, lead working groups as necessary, etc.). • Collaborate, develop, and execute partnership marketing campaigns (i.e. co-branded promotions, case studies, webinars, events, blogs, etc.). • Provide monthly partner reporting and review and approve monthly payouts via internal processes and PartnerStack. • Work with stakeholders to establish the reporting, data and tracking for the partnerships channel to reconcile reporting to the larger organization. • Work cross-functionally with Marketing, Sales, RevOps, Operations, Legal, Product, Engineering, and FP&A.

🎯 Requirements

• 5-8 years of marketing experience, preferably in a fast-paced environment. • Degree in Marketing, Communications, or a related field of study preferred. • Experience in managing integrated, multi-channel, marketing programs and have worked closely with in-house creative and cross-functional partners. • Track record of amazing customer experience through excellent account management skills to deliver results with partners. • Self-starter with a collaborative mindset with a passion for targeting key audiences and driving leads/opportunities. • Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines. • Ability to understand data, derive impactful insights, and analyze opportunities. • Excellent communicator (both verbally & written) • Familiarity with creating clear KPIs and measuring the success of campaigns through the funnel. • Partner effectively with cross-functional teams, including Marketing, Sales, SalesOps, BizOps, Operations, Legal, Product, Engineering, and FP&A. • Working knowledge of platforms like Salesforce, Tableau, Marketo, Hubspot, GoTo Webinar, Asana, and more. • Nice to have, but not required: Prior experience working in a partnerships team and/or a love for real estate, finance, or both!

🏖️ Benefits

• Medical, Dental, and Vision Insurance: Kiavi offers free employee-only coverage for medical, dental, and vision plans. Dependents receive a heavily discounted premium, competitively placed in the 90th percentile for cost. • Health Savings Account (HSA): For those enrolled in a High Deductible Health Plan (HDHP), Kiavi provides an annual employer contribution to HSAs: $500 for individual coverage and $1,000 for dependents. • Disability and Life Insurance: Immediate access to short-term and long-term disability insurance, as well as group life and AD&D insurance, with coverage at 1x annual salary. • Remote Work Policy: Kiavi supports working remotely for day to day activities for most roles and occasionally may ask employees to gather in person for key meetings, trainings, team building etc. For remote workers, Kiavi offers a one-time office setup reimbursement of up to $500 and a monthly $85 stipend for internet and phone expenses. For in-office workers, Kiavi offers employer contributions to commuter benefits account, either for parking or public transportation. • Flexible Time Off: Employees are empowered to manage their own time off, with no strict limits, as long as it's approved by their manager. • Paid Leaves: Up to 8 weeks of paid leave for medical or caregiver purposes, and 12 weeks of paid maternity/paternity leave. Short-term disability leave is also available for birthing mothers. • 401(k) & Company Match: A 401(k) plan managed by Fidelity, with Kiavi matching 100% of contributions up to 3% of compensation or $6,000 (whichever is less). All employer contributions are immediately vested.