Direct Response Copywriter

🔥 24 minutes ago

🌐 Philippines, Canada, +4 more countries – Remote

🇵🇭 Philippines – Remote 🇨🇦 Canada – Remote 🇨🇴 Colombia – Remote 🇵🇹 Portugal – Remote 🇦🇷 Argentina – Remote 🇵🇱 Poland – Remote

💵 $3k - $6k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 0%

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KittySpout

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

KittySpout is a direct-to-consumer pet product brand and online retailer focused on cat hydration and related accessories. The company sells cat water fountains (including wireless and stainless-steel models), replacement filters that claim to remove impurities, anti-splash mats, feeders, toys, supplements, and other accessories. Its website and marketing reference seasonal promotions, a VIP Cat Club, social channels, referral programs, and content such as a blog—indicating an e-commerce retail business model targeting cat owners.

📋 Description

• Manage the full creative process from scripting through final creative • Produce high-converting creatives for paid channels • Drive measurable improvements in core advertising metrics across digital channels • Script direct-response creatives • Analyze Meta creative-performance data to improve creatives and performance • Collaborate with the marketing team on creative concepts and ideas • Conduct customer and competitor research • Provide monthly and quarterly creative reports • Determine next steps to further scale Meta Ads through better creative • Produce at least 15 ad briefs per week • Develop VSL briefings end-to-end, including angle, hook, script, and structure • Design AI-driven concepts and hooks for paid video • Partner with editors and performance marketers on testing • Iterate strategy based on creative performance data • Work directly with company founders in a fast-growing DTC pet-products business selling cat and dog water fountains, filters, and accessories through Shopify, Amazon, and Chewy

🎯 Requirements

• Fully remote • Fluent in English • 3+ years of experience with performance creative for DTC brands or at a creative agency • Strong analytical skills • Hands-on experience interpreting performance data from Northbeam and Facebook Ads • Experience using spreadsheets and reporting tools • Willingness to work overtime or weekends if needed • Excellent cultural fit aligned with the company values • Willingness to work closely with the founders and play a major role in scaling the company • Proven VSL copywriting experience on direct-response/performance brands • Deep DTC experience, including naming brands and spend levels behind prior work • Proven experience with short- and long-form Meta VSLs • Current AI stack in production • Ability to deliver volume and quality in the same week without being chased • Deep fluency with DTC and modern consumer brands

🏖️ Benefits

• Generous performance bonus structure • Percentage of ad spend bonus structure • Fully remote work

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