Head of Organic Growth

🕒 October 15

🇺🇸 United States – Remote

💵 $110.4k - $220.8k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 5%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own organic acquisition strategy across SEO, content, social, community, referrals, and partnerships • Map the funnel from first touch to first trade and identify conversion drop-offs and win-back opportunities • Partner with Product and Design to improve landing pages, sign-up flows, onboarding, and in-product experiences • Make growth channels support brand-building and trader trust • Use Kraken Pro as a trader and turn product strengths into growth levers • Lead, coach, and unblock a small team while remaining hands-on • Run experiments across channels and funnel steps • Build dashboards and insights for leadership on growth performance and next steps • Partner with Legal and Communications to ensure compliant, accurate, and aligned messaging across regions and platforms

🎯 Requirements

• 5+ years in B2C acquisition or growth marketing • Experience ideally in fintech, crypto, trading or gaming • Experience in a player-coach role leading a small team • Product savvy and ability to turn features into growth • UX instinct and ability to identify friction in user flows • High AI competency • Analytical rigor with funnels, cohorts, attribution, and experimentation • Speed under pressure • Range across SEO, content, social, lifecycle, and partnerships • Familiarity with trading culture and trader language • Strong communication and leadership skills • Ability to align cross-functional teams around a shared growth goal

🏖️ Benefits

• Bonus program • Equity program • Wellness allowance • Medical insurance [US Only] • Dental insurance [US Only] • Vision insurance [US Only] • 401(k) [US Only] • Global team and diverse workplace • Job-related skills or work-style assessments as part of the hiring process • Dogfooding Kraken products after joining

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