Marketing Manager, CRM Operations

🕒 3 days ago

🇺🇸 United States – Remote

💵 $96k - $192k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Lead lifecycle program execution across email, push, and in-app channels • Develop advanced technology and marketing execution solutions for Consumer products • Build and execute complex CRM campaigns guiding clients to relevant products and services within the Kraken ecosystem • Analyze campaign and segment performance and optimize operational plans and executions • Conduct experimentation and leverage automation to maximize engagement and retention throughout the customer lifecycle • Track and communicate progress on growth initiatives to leadership • Collaborate with marketing technology, product, data analytics, Lifecycle, compliance, and legal teams • Ensure marketing and customer communications comply with local regulators • Perform additional duties and responsibilities as assigned

🎯 Requirements

• 5+ years of experience leading the development of complex lifecycle/CRM programs from strategy to execution • Extensive experience building and executing complex CRM campaigns with multiple stakeholders • Experience with Braze and other campaign-building tools • Proven understanding of driving lifecycle marketing results in a predominantly B2C setting • Experience within crypto is a plus • Strong skills in Tableau, Looker, HEX, and BigQuery • In-depth knowledge of marketing automation/CRM systems • Expertise in customer segmentation strategies and subscriber management across multiple channels (omnichannel)

🏖️ Benefits

• Bonus program • Equity program • Wellness allowance • Medical insurance • Dental insurance • Vision insurance • 401(k) • Equal opportunity employment • Job-related skills or work-style assessments applied consistently across candidates