Social Media Lead

🕒 September 21

🇺🇸 United States – Remote

💵 $96k - $192k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

👻 Ghost score 3%

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Logo of Kraken Digital Asset Exchange

Kraken Digital Asset Exchange

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Drive Kraken Pro social channels • Craft platform-native content for X, Telegram, and other platforms • Identify trends and reactive moments across CT/FinTwit and broader social • Rapidly create timely, on-brand content • Engage with the Kraken Pro audience through replies, quotes, polls, and memes • Build and maintain an always-on content calendar • Create posts, route them for approval, schedule, publish, and monitor performance • Translate product and ecosystem news into clear narratives • Track growth and performance and iterate based on insights and experiments • Partner with Legal and Communications to ensure compliant, accurate, and aligned messaging across regions and platforms

🎯 Requirements

• 3+ years in social or content, ideally fintech, crypto, or trading • Portfolio of successful posts on a brand account, personal account, or managed account • Ability to work quickly under pressure • Copywriting, meme creation, short-form video, chart, and thread creation skills • Comfortable handling high-paced social channels • Strong writing, editing, and communication skills • Creative and detail-oriented • Ability to produce visually appealing content by briefing a design team, using Figma, or using CapCut • Applicants must select the city and country from which they will work • Ability to obtain required work authorization or sponsorship as applicable

🏖️ Benefits

• Equity • Bonus program • Wellness allowance • Medical insurance • Dental insurance • Vision insurance • 401(k) • Equal opportunity employment • Job-related skills or work-style assessments applied consistently across candidates

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