Conversion Rate Optimization Manager

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LabX Media Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

🔬 Science

🛍️ eCommerce

Media • Science • eCommerce

LabX Media Group is a diversified global media company dedicated to serving the laboratory professional community. It provides unparalleled intelligence and integrated marketing solutions tailored to the needs of the scientific community. The company offers a variety of services including live events, e-newsletters, digital tools, webinars, social media engagement, magazines, and e-commerce platforms. LabX Media Group connects laboratory professionals with essential information and resources, focusing on editorial excellence and marketing integrity. Their brands include LabX, Lab Manager, The Scientist, and Technology Networks, among others, covering areas such as life sciences, drug discovery, lab management, and more. They use advanced technology to deliver high-quality content and dynamic marketing solutions worldwide.

📋 Description

• Work with key stakeholders to build and execute CRO projects • Plan, execute, and analyze A/B and multivariate tests • Gather, interpret, and translate analytics into recommendations • Apply UI/UX best practices and user behavior insights to identify friction points • Prepare functional requirements for product managers and development teams • Investigate and resolve data and reporting issues • Execute ad hoc reporting and analytics requests from across the business

🎯 Requirements

• Post-secondary degree or diploma in Marketing, Data Analytics, Computer Science, Business, or a related field • 3-5 years of experience in a CRO, digital analytics, product management, or UX-focused role • Experience in a media, publishing, or subscription-based business is an asset • Demonstrated ability to design and execute A/B and multivariate tests • Strong working knowledge of UI/UX principles • Proficiency in web analytics tools (Google Analytics 4) and data visualization platforms (Looker, Tableau, Power BI, Google Data Studio)

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development