Senior CRO Strategist

🕒 June 30

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Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• Own CRO strategy and experimentation roadmap across a portfolio of client accounts • Identify conversion bottlenecks and optimization opportunities using quantitative and qualitative research • Develop testing hypotheses informed by paid media performance, traffic intent, user behaviour, and funnel analysis • Plan, launch, manage, and analyze A/B and multivariate tests across landing pages and funnels • Collaborate with Paid Media teams to align landing page strategy with ad messaging, audience intent, and campaign goals • Work closely with the Paid Media and Development teams to execute experiments efficiently and accurately • Analyze test performance and translate findings into actionable recommendations and future testing opportunities • Manage testing prioritization across accounts based on impact, opportunity size, and business goals • Maintain organized experimentation documentation, reporting, and testing learnings • Contribute to CRO processes, frameworks, and operational improvements as the department scales • Identify opportunities to improve CRO workflows, experimentation processes, and operational efficiency through AI and automation • Use AI tools to accelerate research, hypothesis generation, analysis, documentation, and experimentation workflows

🎯 Requirements

• 4+ years of CRO or landing page optimization experience • Agency experience preferred • Strong experience building and managing A/B and multivariate testing programs • Experience optimizing landing pages for Paid Social and Paid Search traffic • Strong understanding of conversion psychology, user behaviour, and direct response marketing principles • Experience with platforms such as Unbounce, VWO, Convert, GA4, Hotjar, or similar tools • Comfortable working within no-code landing page builders and collaborating on technical implementations • Strong analytical and problem-solving skills with the ability to turn data into strategic action • Experience using AI tools and automation workflows to improve experimentation, research, or operational efficiency • Excellent communication and organizational skills • Ability to manage multiple accounts, priorities, and experimentation roadmaps simultaneously • Proactive, collaborative, and solution-oriented mindset • Bonus Experience: Experience with HTML/CSS or technical troubleshooting; Experience working closely with Paid Media teams; Experience in web or product design, using tools like Figma or Sketch; Experience with UX principles or heuristic evaluations; Experience contributing to CRO frameworks, systems, or process development; Experience mentoring or supporting junior team members

🏖️ Benefits

• Competitive compensation package • A fully remote work environment with a Vaughan, ON office for in-person collaboration • 3 weeks of paid vacation • Group Benefits: Health, Dental & more! • Company-provided MacBook computer • Home Office Budget to get you started • Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!