Senior Manager, YouTube Paid Media

September 28

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Launch Potato

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Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

📋 Description

• Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. • Combine hands-on campaign management with high-level strategy; directly owning campaign execution, P&L, and growth targets. • Deliver consistent growth in spend and profitability, achieving a 2x annualized run rate in year one at a minimum of 110% ROAS. • Provide actionable insights and recommendations to stakeholders backed by rigorous data insights, reporting, and analysis. • Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. • Collaborate with the creative team on video production, advocating for what campaigns need to succeed. • Expand YouTube campaigns into new insurance and financial services verticals to drive incremental revenue. • Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. • Build and lead a video-first performance marketing and paid media team to support execution as investment scales. • Work with internal stakeholders and external vendors to creatively build net new audiences that target high value customers.

🎯 Requirements

• Proven success profitably scaling new and existing brands on YouTube. • Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc). • Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. • Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. • Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. • 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. • Deep expertise in Google/YouTube Ads and analytics platforms. • Experience managing budgets at scale and delivering on aggressive growth + margin goals. • Desire and ability to grow into a manager role, building and leading a team. • Nice to have: Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok); experience with MMM tools and measurement solutions; familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc); knowledge of personal finance and consumer financial products; experience mentoring peers; familiarity with competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu, etc).

🏖️ Benefits

• Base salary • Profit-sharing bonus • Competitive benefits • Remote-first work arrangement • Compensation increases based on company and personal performance