Senior Paid Media Manager, YouTube

September 28

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Launch Potato

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Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

📋 Description

• Take full ownership of Launch Potato's YouTube business, including campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns • Own campaign execution, testing new creatives, developing playbooks, and maintaining profitability while scaling spend • Deliver consistent growth in spend and profitability, targeting a 2x annualized run rate in year one with a minimum of 110% ROAS • Provide actionable insights and recommendations backed by rigorous data insights, reporting, and analysis • Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration • Collaborate with the creative team on video production and with internal stakeholders and external vendors to build net new audiences • Expand YouTube campaigns into new insurance and financial services verticals and into other video platforms (streaming, TV, Meta, TikTok) • Share best practices across the Paid Media team and build and lead a video-first performance marketing and paid media team as investment scales

🎯 Requirements

• Proven success profitably scaling new and existing brands on YouTube • Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation) • Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams • Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks • Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams • 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year • Experience with Looker and analytics platforms • Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) and MMM/measurement tools (nice-to-have) • Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu (nice-to-have) • Experience mentoring peers or leading knowledge-sharing initiatives (nice-to-have)

🏖️ Benefits

• Base salary (varies by market rates) • Profit-sharing bonus • Competitive benefits package • Remote-first work arrangement • Clear career growth path and leadership opportunities • Performance-based compensation increases (future increases based on company and personal performance)