Principal Product Manager, Consumer Digital Experience

🕒 August 27

🇺🇸 United States – Remote

💵 $147k - $240k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 6%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Levi Strauss & Co.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1873

🏭 Manufacturing

💼 Consulting

👗 Fashion

Manufacturing • Consulting • Fashion

Levi Strauss & Co. is a leading company in the apparel and fashion industry, known for its iconic denim jeans. Founded in 1853, Levi's has become a global brand with a rich heritage in crafting durable and stylish clothing. It is recognized for innovation in denim and its commitment to sustainability and ethical practices in its manufacturing processes. Levi Strauss & Co. continues to evolve, offering a diverse range of fashion products to meet the needs of modern consumers worldwide.

📋 Description

• Own the consumer engagement and personalization domain end-to-end, from assessment through roadmap and shipped outcomes • Assess current digital communications channels across global markets and identify opportunities • Diagnose personalization maturity and define the roadmap to close capability gaps • Lead the multi-year vision and prioritized roadmap for consumer engagement and personalization • Manage investment trade-offs and prioritization decisions • Make build-vs-buy-vs-partner recommendations for CDPs, recommendation/decisioning engines, communications pipelines, and orchestration tooling • Define data and signals needed for real-time, cross-channel personalization • Write PRDs, briefs, and requirements for engineering, data science, and product teams • Stay close to delivery, unblock in-flight trade-offs, and remain accountable for shipped outcomes • Determine global versus market-specific engagement and personalization strategies • Run cross-market tests and experimentation to compare tactics and identify what generalizes • Partner with regional and market teams on channel norms, consumer behavior, and regulatory requirements • Build shared frameworks, strategies, and tooling for regional execution • Define global and market-level engagement and personalization metrics • Oversee test-and-learn agendas and analyze SQL, dashboards, and experiment results • Align engineering, data science, design, and partner teams around prioritized investments • Represent the domain in cross-functional planning and annual operating plan cycles • Make investment cases for Directors and VPs, including platforms and infrastructure • Mentor Senior PMs and PMs on personalization and lifecycle practices

🎯 Requirements

• Bachelor's degree required • 8+ years of experience in product management • Direct ownership of a consumer-facing product, such as personalization or consumer engagement platforms (email, push, SMS), with global or multi-market scope • Experience with segmentation, rules-based targeting, and ML-driven recommendations/decisioning • Experience diagnosing personalization maturity and building business cases for CDPs, data pipelines, decisioning/orchestration layers, and build-vs-buy-vs-partner decisions • Experience shipping connected roadmap plans, recommendations, features, or campaigns and demonstrating results • Experience adapting product, engagement, or personalization strategy across regions or markets • Experience partnering with data science/ML teams on personalization or decisioning models • Expert-level fluency in AI system design, including orchestration, human-in-the-loop patterns, latency, cost, accuracy, and responsible use trade-offs • Fluency working with SQL, dashboards, and experiment design • Experience collaborating with engineering, data science, design, CRM/lifecycle, legal/privacy, and regional/market teams across regions and time zones • Experience in retail, apparel, or e-commerce personalization at scale across multiple international markets • Experience with identity resolution, data clean rooms, or cross-device matching • Experience applying generative AI to content or creative personalization, including localized or multi-language content

🏖️ Benefits

• Base pay • Incentive plans • 401(k) matching • Paid leave • Health insurance • Product discounts • Total rewards package designed to help employees and families stay healthy, meet financial goals, and balance work and personal life