Audience Engagement Manager

đź•’ May 14

🏢🏡 New York City – Hybrid

đź’µ $114.3k - $190.5k / year

⏰ Full Time

🟡 Mid-level

đźź  Senior

đź‘” Manager

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Logo of LexisNexis

LexisNexis

WebsiteLinkedIn

10,000+ employees

Founded 1970

⚖️ Legal

đź’Ľ Consulting

🏥 Healthcare

đź’° Corporate Round on 2021-06

Legal • Consulting • Healthcare

LexisNexis is a provider of professional solutions tailored for law firms, corporations, government agencies, and academic institutions. It offers legal solutions, news, and business insights. LexisNexis also provides risk solutions for companies and government agencies, focusing on data analytics for compliance, customer acquisition, fraud detection, health outcomes, identity solutions, investigations, receivables management, risk decisioning, and workflow optimization. As part of the RELX Group, LexisNexis is committed to enhancing digital experience through data and analytics.

đź“‹ Description

• Analyze article and newsletter performance across platforms to understand what resonates with readers • Translate complex data into concise insights that support editorial decision-making • Help shape editorial strategies to maximize audience impact • Track audience behavior by product, region, channel, and topic to uncover growth opportunities • Identify high-performing formats, topics, and tones, and share insights • Write clear, jargon-free performance reports that explain why certain content succeeds • Design, run, and interpret A/B headline tests • Collaborate with product, marketing, and editorial teams on content promotion strategies • Help build trust and understanding of engagement metrics across the newsroom

🎯 Requirements

• Experience in audience development, digital marketing, or content analytics • Experience in a newsroom, media, or editorial analytics environment highly preferred • Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat • Ability to identify patterns in data and communicate insights in plain, accessible language • Experience with A/B testing and interpreting results preferred • Awareness of legal-industry audience preferences and sensitivities • Exceptional analytical skills and excellent written communication • Solid collaboration skills

🏖️ Benefits

• Work/life balance • Wellbeing initiatives • Shared parental leave • Study assistance • Sabbaticals

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