Senior Staff Product Manager, eCommerce

🕒 6 days ago

🏄 California, Colorado, +15 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Liftoff Mobile

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

📣 Marketing

Marketing • Advertising • Mobile

Liftoff Mobile is a leading platform designed to enhance mobile advertising and growth for businesses. The company specializes in leveraging advanced machine learning solutions through its Cortex platform to improve user acquisition, engagement, and monetization strategies in the mobile ecosystem. Liftoff's services cater to marketers, mobile game developers, and agencies, providing tools for performance marketing, creative ad solutions, and data-driven insights. Their offerings include products like the Vungle Exchange, Creative Studio, and Intelligence solutions, aimed at maximizing earnings and creating impactful ad experiences across mobile applications.

📋 Description

• Own the e-commerce advertising product from zero to one through beta and toward general availability • Set product strategy, quarterly goals, success metrics, and present milestone progress to executive leadership and finance • Own unit economics and determine whether data supports scaling, pivoting, or stopping • Define scope and make disciplined scope-cutting decisions • Partner with go-to-market, sales, and account teams to define ideal customer profiles, go-to-market strategy, customer selection, and onboarding • Represent Liftoff in customer conversations and strategic industry partnerships • Partner with engineering leads to own the experiment roadmap, interpret A/B results, and make Go/No-Go decisions • Diagnose full-funnel performance from ad impression through site session, add-to-cart, and purchase • Set and enforce traffic quality and creative UX standards, including suppression logic and inventory quality controls • Work with Legal on consent handling, regional privacy requirements, customer data protection, and compliance • Develop strategic partnership and integration opportunities for measurement and attribution • Defend attribution methodology and incrementality story with performance marketers and agencies • Lead e-commerce platform integration work, including pixels, server-side event delivery, order attribution, catalog ingestion, and merchant-facing installation flows

🎯 Requirements

• 8+ years of product management experience, with meaningful time in performance advertising: DSP, retargeting platform, measurement/MMP, or ad network e-commerce products • Hands-on depth in web and mobile identity and attribution: probabilistic matching (IP and device signals), pixels, server-to-server postbacks, ITP, fingerprinting protection, and ATT • Track record of carrying a product from beta to GA, including recommending killing or materially pivoting something based on data • Comfort operating in a 0-to-1 incubation environment with small, funded pilots, hands-on customer management, and explicit go/no-go criteria • Demonstrated ML experimentation experience, including reading confidence intervals, challenging experiment design, and making ship/no-ship calls under uncertainty • Cross-functional leadership across engineering, ML, go-to-market, sales engineering, creative, and finance without direct authority • Preferred: Experience with the Shopify/e-commerce ecosystem, including app approval, Customer Privacy API, webhooks, catalog/product feeds, and merchant-facing tooling • Preferred: Familiarity with CAPI-style server-side integrations, such as Meta CAPI and Google Enhanced Conversions • Preferred: Familiarity with incrementality testing, MTA, MMM, and attribution methodologies • Preferred: Executive-level financial fluency and ability to build and defend a unit economics case

🏖️ Benefits

• Equity • Health, vision, and dental benefits associated with country of residence • Bonus • Opportunities for in-person team gatherings, including project meetings, regional meetups, and company-wide events, at least once per quarter • Fast-paced, collaborative, and innovative work environment • Opportunities to grow and make an impact • Benefits may include medical coverage, wellness stipends, and additional perks based on country of residence