Senior Marketing Manager

Job not on LinkedIn

🕒 2 days ago

🌲 North Carolina, South Carolina, +1 more states – Remote

🌲 North Carolina – Remote 🌴 South Carolina – Remote ⚔️ Virginia – Remote

💵 $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Lightwave Dental

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🏥 Healthcare

🤝 B2B

💼 Consulting

Healthcare • B2B • Consulting

Lightwave Dental is a dentist-owned Dental Leadership Organization (DLO) that provides non-clinical practice management services and partnership solutions to private dental practices. It helps dentists at all career stages—early-career associates seeking guaranteed pay and mentorship, entrepreneurial doctors growing groups, and retiring owners—by offering recruiting, revenue cycle management, human resources, marketing, IT and business analytics, and other back-office services while preserving clinical autonomy and practice culture. Lightwave emphasizes a people-first, collaborative culture, claims 100+ locations, high doctor retention, and metrics such as a 4. 83-star rating and strong employee NPS.

📋 Description

• Develop marketing strategies and growth plans for specialty practices and service lines • Manage marketing budgets and adjust spending based on performance and opportunity • Develop programs to increase referrals from general dentists and other providers • Oversee paid search, paid social, local SEO, reputation management, and other patient acquisition efforts • Partner with specialists on referral outreach, continuing education events, study clubs, and relationship-building initiatives • Work with practice teams to improve lead response, scheduling, and conversion • Monitor new patient volume, referral trends, cost per lead, cost per new patient, conversion rates, and marketing ROI • Manage agency and vendor relationships and hold partners accountable for results • Meet regularly with doctors and practice leaders to review performance, understand practice needs, and identify growth opportunities • Maintain the local identity of individual practices while supporting Lightwave's overall marketing standards • Submit a resume and, if possible, a brief example of a marketing initiative that resulted in measurable growth

🎯 Requirements

• 5+ years of marketing experience • Experience in multi-location healthcare, dental, medical, or another location-based service organization preferred • Strong experience with digital marketing and patient or customer acquisition • Experience managing marketing budgets and outside agencies • Strong analytical skills and experience using performance data to guide marketing decisions • Ability to build strong working relationships with doctors, practice leaders, and senior leadership • Strong organizational skills with the ability to manage multiple practices, markets, and priorities • Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience • Dental or DSO experience preferred but not required • Experience with specialty healthcare, dental implants, oral surgery, provider referral programs, or other high-value healthcare services is a plus • Occasional travel to practices in Virginia, North Carolina, and South Carolina required

🏖️ Benefits

• Additional annual bonus potential based on performance • Competitive benefits package • Primarily remote work arrangement