Marketing Science Manager

Job not on LinkedIn

🔥 1 hour ago

🇨🇦 Canada – Remote

💵 CA$103k - CA$156k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lime

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

📦 Logistics

💼 Consulting

✈️ Travel

💰 $418M Convertible Note on 2021-11

Logistics • Consulting • Travel

Lime is a transportation company that provides shared electric scooters and bikes in urban areas, making it easy for users to travel short distances. With a focus on safety, sustainability, and community, Lime aims to offer an eco-friendly alternative to traditional transportation methods. Users can easily locate and rent vehicles through the Lime app, promoting responsible riding and parking practices to enhance the urban mobility experience.

📋 Description

• Proactively analyze user behavior and trends to uncover growth opportunities • Recommend data-driven and data-inspired marketing campaigns and ensure rigorous measurement • Translate technical data science findings into clear, actionable business solutions for leadership • Design, test, iterate, and measure user lifecycle flows, including onboarding, retention, dormancy, and win-back campaigns • Identify, define, and architect data streams for scalable CRM and AI-enabled marketing science • Own attribution and measurement for acquisition and performance marketing • Optimize CAC/LTV dynamics using data • Develop and deploy marketing models, including response models, user clustering, persona segmentation, and churn prediction • Use model outputs to design sophisticated experiments • Help define team KPIs and holistic marketing campaign measurement • Use marketing technology platforms including Appsflyer, Braze, and internal CRM systems daily • Present analytical and data science findings to business stakeholders

🎯 Requirements

• 5+ years of experience in a Marketing Science/Marketing Analytics role • Masters degree or higher in a quantitative discipline (Mathematics, Statistics, Data Science, Econometrics, etc.) • Highly proficient in SQL and Python • Strong conceptual grasp of machine learning • Fully capable of hands-on model building • Highly proficient experience with Python and SQL • Exceptional presentation and communication skills • Deep experience utilizing model outputs to drive continuous A/B testing, experimentation, and campaign iterations • Comfort working with marketing technology platforms such as Braze, Appsflyer, and modern CRM architectures • Proven ability to establish high-level KPIs and evaluate holistic marketing efforts against core business growth • Braze or other CRM expertise and AI Agent building experience are nice to have • Candidates must reside in Canada

🏖️ Benefits

• Discretionary annual performance bonus opportunities • Equity, subject to applicable plan terms and eligibility requirements • Remote work arrangement from Canada • Equal Opportunity Employer • Reasonable accommodation during the application or hiring process