Marketing Campaign Manager

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November 27

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Little Journey

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Healthcare Insurance • SaaS • Wellness

Little Journey is a company dedicated to supporting children's health by providing personalized care through engaging and interactive content. Their platform is designed to psychologically prepare and support families throughout healthcare interactions, aiming to improve healthcare experiences and outcomes. Little Journey offers solutions for clinical trials, hospitals, and direct engagement with patients and families, including a free smartphone app highly rated by users. The company's services are designed to reduce anxiety and improve patient outcomes, particularly for children and their families. Based in London, Little Journey focuses on enhancing healthcare journeys through innovative approaches tailored for children.

2 - 10 employees

⚕️ Healthcare Insurance

☁️ SaaS

🧘 Wellness

💰 Seed Round on 2022-02

📋 Description

• Take ownership of multi-channel marketing campaigns that drive awareness, engagement, and adoption across our healthcare and life sciences markets • Plan, deliver, and optimise defined multi-channel marketing campaigns end to end • Take full ownership of assigned campaigns, managing timelines, stakeholders, and performance metrics • Develop test-and-learn strategies to improve engagement, conversion, and adoption across key audiences • Act as the central point of coordination for campaign content, briefing internal and external contributors and editing materials to ensure quality and consistency • Write and adapt content for different audiences and channels (e.g. landing pages, emails, blogs, social) • Own campaign reporting and analysis, drawing actionable insights from performance data • Present findings and recommendations to influence wider marketing strategy • Partner with Sales and Customer Success to ensure marketing outputs are effectively supporting commercial objectives • Coordinate logistics and communications for in-person and virtual events

🎯 Requirements

• Proven B2B marketing experience with demonstrable results in meeting or exceeding commercial targets • Experience in owning the planning, execution, and optimisation of multi-channel marketing campaigns, with a proven track record of using data-driven insight to improve performance • Strong written communication skills, able to adapt tone and messaging for different audiences and formats • Experience using CRM, CMS, email and social media marketing tools (e.g. HubSpot, LinkedIn Ads, Mailchimp, etc.) • Strong project management skills and attention to detail, with the ability to manage multiple priorities • Experience in healthcare and/or life sciences sectors (Desirable) • Experience running account-based marketing campaigns (Desirable)

🏖️ Benefits

• Basic salary range: £38-43k • 28 days annual leave pro-rata (plus public holidays) on fulltime FTE • £500 annual training budget • £200 one-off home working budget • Flexible working with core hours • Enhanced (family & parental) leave policies • Up to 6% pension match (salary sacrifice) • Friendly and collaborative team who value and respect each other