Senior Content Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌐 Canada, United Kingdom, +1 more countries – Remote

🇨🇦 Canada – Remote 🇬🇧 United Kingdom – Remote 🇮🇳 India – Remote

💵 CA$110.3k - CA$147k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Loopio

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Private Equity Round on 2021-03

Consulting • Healthcare • Marketing

Loopio is a leading provider of RFP (Request for Proposal) software, designed to streamline and enhance the proposal management process for businesses. The platform leverages powerful AI capabilities to automate response workflows, manage content, ensure data security, and integrate seamlessly with existing CRM systems like Salesforce. Loopio supports teams in creating accurate, timely proposals, security questionnaires (SQ), and due diligence questionnaires (DDQ), facilitating collaboration and improving efficiency across industries such as software, healthcare, and financial services. Trusted by over 1,500 companies, Loopio is recognized for its innovative approach to content management and superior customer support, rated highly by users on platforms like G2. By offering tools for content automation and a secure library, Loopio helps teams respond faster and with greater accuracy, ultimately winning more business.

📋 Description

• Lead the team creating content for current and future Loopio customers • Drive content strategy to engage the target audience and impact business results • Manage content strategy, production, and execution across formats including short-form video and quarterly original-research projects • Partner with Growth, Product, Sales, Customer Success, and People teams • Provide strategic guidance on content formats and topics to protect Loopio’s thought-leadership reputation • Scale Loopio’s market presence across paid and owned channels • Manage freelancer, industry, and agency relationships • Track, analyze, and report on web traffic, conversions, pipeline, and closed-won revenue • Create and distribute content supporting marketing strategies and company growth goals

🎯 Requirements

• 5-8 years of experience building effective content strategies in a B2B setting • Portfolio demonstrating writing, copyediting, and creative production • Strong understanding of content’s role in a B2B SaaS buyer’s journey • Leadership, management, and teaching experience • Ability to give direction and receive feedback from internal and external stakeholders • Experience producing and promoting content across a variety of channels • Experience crafting case studies, pitching conference presentations, producing webinar content, and brainstorming social posts • Strong project management skills for long-term strategic initiatives and complex projects • In-depth experience measuring content team performance using Google Analytics and Search Console • Candidates must reside in the applicable hub regions; valid Canadian work permits/SIN are required for work in Canada, and Loopio does not offer sponsorship

🏖️ Benefits

• Equity eligibility • Flexible work arrangements and remote-first workplace • Flexible co-working locations in Downtown Toronto and Vancouver • Ongoing feedback and regular 1-on-1s • Dedicated professional mastery allowance • Health and wellness benefits starting day 1 • MacBook laptop • Monthly phone and internet subsidy • Work-from-home budget • Supportive remote-first culture with opportunities for connection • Townhalls, AMA sessions, and quarterly celebrations • Four active Employee Resource Groups • Award-winning workplace