Director, Demand Generation

6 days ago

Apply Now

Receive Emails with Similar Jobs

LRN

WebsiteLinkedInAll Job Openings

Compliance • SaaS • Enterprise

LRN is a company that provides comprehensive ethics and compliance management solutions designed to inspire ethical, compliant workforces. The company's flagship platform, Catalyst, offers tools for E&C (Ethics and Compliance) program management, employee engagement, and analytics. LRN supports organizations in implementing effective training modules on topics such as anti-bribery, anti-harassment, anti-money laundering, and data privacy. Their mission is to empower organizations worldwide to advance ethical practices and regulatory compliance through innovative software, training, and analytics. LRN is trusted by over 3,000 organizations globally, helping them monitor KPIs, drive strategic decisions, and boost program effectiveness.

201 - 500 employees

Founded 1994

📋 Compliance

☁️ SaaS

🏢 Enterprise

💰 Venture Round on 2018-12

📋 Description

• Develop and own the North America demand generation strategy, focusing on both new business acquisition and conversion rate improvement across all top-of-funnel stages. Manage multi-channel budget. • Lead integrated, multi-channel campaigns (digital, paid media, content syndication, email, webinars, PR and events) to generate and nurture qualified leads. • Align with Sales and Rev Ops to define target segments, lead goals, and conversion metrics, ensuring accountability throughout the funnel. • Collaborate with Marketing Operations and Agency Partners to produce high-impact assets that drive engagement and response. • Partner with Product Marketing to create compelling, persona-driven campaigns aligned with vertical priorities and regional objectives. • Work closely with and guide SDRs to improve lead follow-up, qualification consistency, and conversion rates from MQL to SQL. • Partner with Marketing Operations and Rev Ops to analyze funnel performance, velocity, identify drop-off points, and develop initiatives to increase conversion efficiency. • Define and implement processes for lead handoff, feedback loops, and performance tracking between marketing and SDR teams. • Deliver insights and enablement materials to help SDRs maximize response rates and meeting bookings. • Oversee campaign planning, execution, and optimization across North America. • Conduct A/B testing, message optimization, and channel performance analysis to continually refine acquisition and conversion outcomes. • Measure key funnel metrics—impressions, CTR, MQL→SQL rate, SQL→Opportunity rate—and provide actionable recommendations. • Report regularly on performance and ROI, driving continuous improvement initiatives. • Partner with Regional Marketing Directors, Rev Ops, Sales, and Agency Partners to ensure strategic alignment and shared learning. • Share best practices and insights across the global marketing organization to elevate campaign effectiveness.

🎯 Requirements

• 8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs. • Proven success in optimizing top-of-funnel performance metrics in a B2B setting (e.g., MQL conversion, lead-to-meeting rate). • Experience collaborating with and guiding BDR or SDR teams to improve conversion efficiency. • Deep expertise with marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce). • Strong understanding of ABM, paid media, SEO/SEM, and content-driven demand generation. • Experience managing agency partners and cross-regional stakeholders. • Analytical and data-driven, with strong skills in ROI optimization and funnel diagnostics. • Mindset of continuous improvement, using insights, testing, and innovation to refine strategy and performance. • Excellent communication, leadership, and cross-functional collaboration abilities. • Experience in B2B SaaS, enterprise software, and/or technology industries. • Strong familiarity with North American enterprise buyer journeys. • Experience in a global marketing organization collaborating with regional counterparts.

🏖️ Benefits

• Flexible PTO plus US public holidays and Sick Time. • Medical, Dental and Vision Benefits. • Excellent 401K with employer match • Life Insurance, short-term and long-term disability benefits • Health & Wellness reimbursements • Health Saving & Flexible spending account • Employee Assistance Plan.