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Lumidas Inc.

WebsiteLinkedInAll Job Openings

1 - 10 employees

Lumidas is on a mission to reduce the barrier to adoption of fiber optic sensing technologies for geotechnical monitoring of critical infrastructure. We provide specialized expertise in emerging fiber optic sensing technologies (distributed acoustic sensing), passive seismic monitoring techniques, alongside conventional geotechnical monitoring methods. We pride ourselves in our multidisciplinary approach to create innovative solutions to geotechnical problems. Lumidas is a registered permit to practice holder with the Association of Professional Engineers and Geoscientists of Alberta (APEGA). We partner with select consultants to provide quality review of professional engineering deliverables for our clients.

📋 Description

• Develop compelling, high-quality content that supports Venture for Canada's brand, programs, partnerships, and thought leadership initiatives • Create content across multiple formats, including: Thought leadership articles, Social media content, Website copy, Email campaigns and newsletters, Presentations and executive summaries, Marketing collateral and campaign assets • Translate research, market trends, and audience insights into engaging content that educates, informs, and inspires action • Collaborate with subject matter experts and internal stakeholders to simplify complex topics into clear, audience-focused communications • Conduct research on competitors, programs, events, policies, and initiatives relevant to Venture for Canada • Monitor trends across entrepreneurship, workforce development, AI, youth employment, and related sectors • Conduct audience research to better understand motivations, behaviours, barriers, and engagement opportunities • Support positioning, messaging, campaign development, and go-to-market planning through research and market insights • Translate research and insights into actionable marketing strategies and campaign recommendations • Support the planning and execution of integrated marketing campaigns across digital, social, email, website, events, and partnerships • Track and analyze marketing performance across channels including Google Analytics, HubSpot, LinkedIn, Meta, email marketing platforms, CRM systems, and other marketing technologies • Analyze campaign performance, audience engagement, conversion rates, and user behaviour • Measure marketing initiatives against organizational objectives and recommend optimizations

🎯 Requirements

• 2+ years of hands-on marketing experience • Excellent writing, storytelling, and content creation skills • Strong research and strategic thinking skills • Experience developing integrated marketing campaigns from concept to execution • Strong communication and presentation skills • Experience analyzing marketing performance and using data to optimize campaigns • Experience managing multiple projects and competing priorities • Comfortable leveraging AI tools to accelerate research, content creation, and marketing workflows • Familiarity with HubSpot, Google Analytics, Google Workspace, WordPress, Slack, Meta Business Suite, LinkedIn Analytics, and other marketing technologies • Professional proficiency in written and spoken English; proficiency in both English and French is a strong asset.

🏖️ Benefits

• Professional development opportunities • Support for conferences, sponsorships, events, webinars, and community-building initiatives