Marketing Manager – Commercial & International

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AGI - Ag Growth International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🌾 Agriculture

🔧 Hardware

🤝 B2B

Agriculture • Hardware • B2B

AGI - Ag Growth International is a global provider of equipment and engineered solutions for the storage, handling, conditioning, processing, and monitoring of bulk agricultural commodities such as grain, seed, fertilizer, feed and food. The company supplies a broad catalog of farm and commercial products (grain bins, conveyors, dryers, tanks, processing equipment) and offers turnkey engineering, installation, monitoring/automation technologies, after-sales service, and a worldwide distribution and manufacturing footprint to support farmers, processors and commercial customers.

📋 Description

• Develop and maintain product positioning, messaging, and value propositions across AGI's commercial product portfolio. • Partner with product management and engineering teams to understand product capabilities, customer applications, and competitive advantages. • Translate technical product features into customer-focused benefits and business value. • Develop product marketing plans that support growth objectives and strategic priorities. • Lead marketing support for new product introductions and portfolio expansion initiatives. • Coordinate launch plans across sales, product management, engineering, and design. • Develop launch assets including sales tools, literature, presentations, videos, digital content, and customer communications. • Monitor market trends, customer needs, competitive activity, and emerging industry opportunities. • Conduct competitive analysis and develop tools that help sales teams effectively position AGI solutions. • Provide market insights and recommendations to support business planning and product strategy. • Create and maintain sales enablement materials including product presentations, battle cards, case studies, application guides, technical literature, and customer success stories. • Support global sales teams through training materials and product communications. • Partner with sales leadership to identify content and marketing tools needed to accelerate opportunity development. • Develop integrated marketing campaigns that support strategic growth initiatives. • Create and oversee development of customer-focused content across digital, print, video, trade media, and event channels. • Ensure all content aligns with AGI brand standards and business objectives. • Manage agency and freelance resources when required. • Support AGI participation in key industry trade shows, conferences, associations, and customer events. • Develop event marketing strategies, product launch activities, and post-event follow-up plans. • Coordinate marketing assets and messaging to maximize event ROI. • Work closely with regional and country marketing representatives to support local market requirements. • Ensure consistent messaging, positioning, and brand execution across regions. • Share best practices, campaign insights, and performance results across the organization. • Monitor campaign effectiveness and marketing performance using established KPIs. • Track marketing investment and assess return on marketing activities. • Assist with annual planning, budgeting, and forecasting activities.

🎯 Requirements

• A Bachelor's degree in Marketing, Business, Communications, Engineering, Agriculture, or a related field. • Minimum 7 years of progressive B2B marketing experience. • Experience marketing industrial, manufacturing, agriculture, material handling, processing, construction, or engineered products. • Demonstrated success supporting product launches and commercialization initiatives. • Experience developing product positioning and customer value propositions. • Strong content creation and business writing capabilities. • Experience creating sales enablement tools and supporting sales organizations. • Strong project management skills with the ability to manage multiple priorities simultaneously. • Excellent presentation, communication, and stakeholder management skills. • Experience working cross-functionally with sales, product management, engineering, and leadership teams. • Proficiency with Microsoft Office Suite.

🏖️ Benefits

• Professional development activities • Competitive salaries • Benefits packages • Employee share purchase plan