Influencer and Social Media Lead

🔥 14 hours ago

🌏 Anywhere in the World

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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mammaly | B Corp

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🍽️ Food & Beverage

👥 B2C

🛒 Retail

💰 $15M Series A - Mammaly on 2023-09

Food & Beverage • B2C • Retail

mammaly | B Corp is a DACH-based startup that develops premium, science-backed dietary supplements for dogs and pets. The company focuses on innovative, easy-to-use products that combine evidence-based formulations with palatable flavors, aiming to prevent and address common health issues in companion animals and to change how pets are fed long-term. Mammaly operates in the pet health and nutrition space with a consumer-facing retail approach and emphasizes passion, research, and education in its mission.

📋 Description

• Develop organic social media channels and further develop the social media team • Develop content formats, channel strategy, posting frequency, and community engagement • Create and manage the editorial calendar across all organic channels • Lead the creator team, including goal-setting, feedback, development, and capacity planning • Own influencer marketing and creator campaigns, from selection, briefing, and relationship management through to performance evaluation • Develop and produce YouTube long-form content, blog content, guides, and how-to resources • Independently build evergreen content formats from campaign materials • Build relationships with trade publications, online magazines, comparison websites, and review platforms • Involve educational creators and veterinarians as sources of credibility • Own visibility in search engines and AI-generated answers (SEO and GEO) • Coordinate external agencies, freelancers, and production partners regarding briefing, quality, timelines, and budget

🎯 Requirements

• Several years of experience developing short-form, long-form, and evergreen content for Instagram, TikTok, and YouTube • Several years of experience managing external producers, freelancers, or agencies • Experience providing functional or disciplinary leadership to a content or creator team • Experience in SEO—both content-focused and technical, not limited to keyword research • Demonstrable understanding of visibility in AI-generated answers (GEO / AI Search) and how it is achieved • Strong editorial diligence when working on health-related topics; understanding of sources, expertise, and traceability • Excellent German • Good English • Passion for dogs and cats

🏖️ Benefits

• Permanent employment contract • Fully remote worldwide

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