Director of Marketing – Strategic Accounts

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $200k - $250k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Marqeta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

💼 Consulting

📦 Logistics

💳 Fintech

💰 Post-IPO Equity on 2021-06

Consulting • Logistics • Fintech

Marqeta is a leading modern card issuing platform that empowers businesses to integrate comprehensive credit and payment solutions seamlessly into their processes. Specializing in debit, credit, prepaid, and virtual cards, Marqeta provides dynamic spend controls, Just-in-Time (JIT) funding, and ensures compliance and risk management. The platform supports digital wallets, tokenization, and embedded finance, catering to industries such as digital banking, expense management, and on-demand services. With its open APIs, Marqeta facilitates the creation and management of card products, offering scalability and flexibility for enterprises ranging from startups to global companies.

📋 Description

• Own the marketing strategy for Marqeta’s strategic customer base • Drive product adoption, cross-sell, upsell, customer advocacy, and long-term partnership growth • Serve as the primary marketing partner to the Strategic Accounts organization • Orchestrate programs across Product Marketing, Demand Generation, Brand, Communications, Events, Customer Success, and Sales • Develop scalable account engagement strategies tailored to customer maturity, industry, and growth opportunities • Lead executive communications, partner newsletters, thought leadership, webinars, industry events, case studies, press releases, and co-marketing opportunities • Support QBR and ABR strategy, innovation sessions, messaging, and executive presentations • Develop customer content, research, exclusive resources, Voice of Customer programs, feedback loops, and customer insight communications • Lead Customer Advisory Board and executive touchpoint event strategy and execution • Coordinate product roadmap awareness, customer communications, beta participants, and Product Marketing collaboration • Develop cross-sell and upsell strategies, sales enablement materials, playbooks, campaigns, competitive positioning, and displacement narratives • Partner with Sales, Customer Success, Product, Commercialization, and Revenue Operations on account-specific business cases and expansion opportunities • Partner with Demand Generation on integrated campaigns, ABM programs, executive events, and nurture initiatives • Advise on account segmentation, campaign prioritization, engagement tactics, and buying committee coverage • Develop strategies to engage stakeholders across business, product, operations, finance, and executive leadership • Develop onboarding resources, best practices, customer communications, and personalized engagement programs • Partner with Analytics on goals, KPIs, and performance tracking

🎯 Requirements

• 10+ years in B2B marketing focused on account-based marketing, customer marketing, field marketing, or lifecycle/expansion marketing • At least 3 years in a people leadership role • Experience marketing into complex enterprise accounts with long sales cycles, multi-stakeholder buying committees, and expansion-driven revenue motions • Proven track record driving cross-sell, upsell, and product adoption through marketing programs • Experience partnering with Sales and Account Management and building enablement materials • Experience designing and running customer advisory boards, executive roundtables, QBR/ABR programs, or C-suite briefings • Strong understanding of customer marketing within the revenue engine, including net revenue retention, expansion pipeline, wallet share, and account penetration • Experience building customer advocacy and co-marketing programs • Experience using Voice of Customer programs, feedback loops, and competitive intelligence • Strong cross-functional leadership across Product Marketing, Demand Gen, Brand, Communications, Events, and Analytics • Data-informed and KPI-driven approach • Proficiency with Salesforce and Marketo or HubSpot • Familiarity with ABM platforms such as Demandbase and 6sense • Experience coordinating regional programs and understanding global versus local marketing needs • Strong executive-level communication and storytelling skills • Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred • Comfortable operating in ambiguity and building programs from scratch

🏖️ Benefits

• Annual bonuses for eligible employees • Multiple health insurance options • Flexible time off – take what you need • Retirement savings program with company contribution and after-tax contributions • Equity in a publicly-traded company • Employee Stock Purchase Program • Family-forming benefits • Fertility support • Up to 20 weeks of Parental Leave • Free therapy sessions • Financial and professional coaching • Legal advice • Monthly stipend to support the remote work model • Annual “development dollars” for growth and development • Flex First freedom to live and work wherever you and your family thrive

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