Associate Director, Events

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🔥 3 hours ago

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McLean & Company

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

💼 Consulting

🤝 B2B

👥 HR Tech

Consulting • B2B • HR Tech

McLean & Company is a B2B HR research and advisory firm that provides membership-based services to HR teams, including diagnostic surveys, role-based research, training programs, workshops, guided implementations, and executive coaching. The company helps organizations design and execute HR strategy, talent management, total rewards, learning and development, and HR technology initiatives by combining data-driven insights, best-practice tools and templates, and on-demand advisor support.

📋 Description

• Identify, evaluate, and recommend events with a strategic focus on market positioning, brand awareness, client acquisition, and business growth across key regions. • Support the development of annual event strategy by incorporating historical performance, feedback, business priorities, lessons learned, and market opportunities. • Work closely with Sales and key leaders to assess, prioritize, and approve events that align with company goals, product priorities, and audience needs. • Manage event budgets, including revenue and expense considerations, while identifying opportunities to improve efficiency and budget adherence. • Lead the team responsible for planning and execution of conferences, executive dinners, breakfasts, hosted programs, and other event formats. • Review proposals, negotiate contracts, and manage relationships with venues, vendors, sponsors, and external partners. • Manage the team responsible for event timelines, deliverables, tasks, and dependencies to ensure deadlines are met and events run seamlessly. • Oversee execution of registration processes, attendee communications, promotional collateral, event assets, and shipments. • Develop and optimize scalable processes for sourcing, evaluating, contracting, and managing all third-party events. • Lead the operational execution of third-party event participation, building and maintaining workflows for stakeholder coordination, vendor management, and logistics. • Assess event risks, develop contingency plans, and resolve issues effectively in high-pressure environments. • Serve as a key leadership contact for internal and external stakeholders throughout the event lifecycle. • Build strong relationships with Sales, Marketing, Research, Executive Services, vendors, venues, and other cross-functional partners. • Administer and optimize event-related systems and tools, including Salesforce, Cvent, and Microsoft 365 applications. • Track and report on event performance, including attendance, engagement, pipeline influence, opportunity generation, conversion rates, and ROI. • Lead, coach, and develop a team of event professionals through regular performance management, career development planning, mentorship, and ongoing feedback.

🎯 Requirements

• Bachelor’s degree in Event Management, Marketing, Hospitality, Business, or a related field, or equivalent experience. • 5+ years of experience in event management, event marketing, hospitality, or a related field. • Proven success managing large-scale events with complex logistics and multiple stakeholders. • Experience managing and developing teams, including performance management, coaching, mentoring, career development planning, and fostering a high-performance culture. • Strong experience in event strategy, program management, budgeting, vendor negotiations, and logistics execution. • Experience working with event management platforms, CRM systems, and productivity tools. • Experience developing event performance reporting and executive-level presentations. • Willingness to travel and work flexible hours when required to support event delivery.

🏖️ Benefits

• Health insurance • Professional development