Practice Marketing Director – Healthcare

🕒 September 18

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🔴 Lead

👨‍⚕️ Medical Director

👻 Ghost score 16%

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McMillan Pazdan Smith Architecture

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏗️ Construction

💼 Consulting

📚 Education

Construction • Consulting • Education

McMillan Pazdan Smith Architecture is an architecture, advisory services, planning, and interior design firm recognized for its collaborative culture and innovative solutions. With a purpose of creating meaningful and lasting impact, the firm operates throughout the Southeast, providing expertise in corporate, commercial, industrial, civic, community, healthcare, higher education, K-12 design, and more. The firm values sustainability, historic preservation, and adaptive reuse in its projects.

📋 Description

• Drive growth in McMillan Pazdan Smith’s Healthcare practice • Lead pursuit strategy and execution across all locations for the Healthcare practice • Develop and document win strategies for priority pursuits, including win themes, message hierarchy, differentiators, proof points, and narrative arcs across RFQ, RFP, and interviews • Assemble and direct Healthcare pursuit teams, run strategy sessions, set schedules, assign ownership, and drive decisions • Make decisions on pursuit content, structure, and emphasis; resolve competing input • Direct the graphic approach for priority pursuits and direct designers • Lead interview preparation with the Healthcare BD leader, including presentations, message discipline, team composition, coaching, rehearsals, and Q&A anticipation • Run win/loss debriefs and feed findings into practice strategy and positioning • Lead healthcare marketers producing practice pursuits; set priorities, balance workload, and mentor staff • Own QA/QC for healthcare pursuit deliverables • Establish and maintain pursuit standards, playbooks, and templates; drive continuous improvement • Develop team capability in strategic writing and narrative construction • Track and report pursuit metrics, including shortlist rate, interview-to-win conversion, and win rate • Partner with practice and BD leadership on go/no-go discipline and bid criteria • Analyze losses and translate findings into positioning, teaming, and process changes • Support healthcare strategic planning and market analysis • Drive Healthcare brand strategy across sectors and markets • Maintain knowledge of healthcare market trends and client priorities • Ensure competitor profiles are maintained and brief leadership on market conditions and positioning • Support client feedback initiatives, surveys, and debriefs • Ensure project profiles, staff resumes, and reference data are current and pursuit ready • Develop outcome-focused case studies and close gaps in the proof library • Provide Healthcare market input to marketing communications on PR, social, thought leadership, and collateral • Collaborate on photography priorities, project storytelling, and award submissions • Partner with business development on client capture planning and prepositioning • Perform other related duties as assigned

🎯 Requirements

• Bachelor's degree in marketing, communications, journalism, English, or related field • 12+ years in professional services marketing • Substantial experience in Healthcare design or construction pursuits • Demonstrated record leading winning pursuits for major health capital projects • Experience managing and developing marketing staff • Strategic thinker with a collaborative, results-oriented mindset • Strong business acumen and analytical thinking • High attention to detail, accuracy and follow through • Exceptional writing and editing; ability to construct an argument, not just assemble content • Fluency in InDesign • Ability to direct designers • CRM proficiency

🏖️ Benefits

• Fully remote work arrangement

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