Senior PPC Manager

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November 25

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MD Finance

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Fintech • Artificial Intelligence

MD Finance is a Cyprus-headquartered fintech company that builds fast, easy-to-use non-banking loan and financial products for consumers and businesses across Europe and Latin America. Since 2015 it has managed millions of credit applications via an AI-powered platform, combining risk assessment, collections, and marketing expertise with machine learning to deliver simple consumer and business loan solutions. The company operates globally with about 80 team members and focuses on rapid, low-friction lending experiences.

51 - 200 employees

Founded 2015

💳 Fintech

🤖 Artificial Intelligence

📋 Description

• Launch, manage, and scale advertising campaigns in Google Ads (Search, Performance Max), Apple Search Ads, UAC, Microsoft Ads. • Take full ownership of white account structure and performance in high-risk GEOs (e.g. MX, CZ, ES), including campaign launch, budget allocation, testing, and reporting. • Run mobile acquisition campaigns (UAC, ASA), optimize store listings for App Store / Google Play, and improve install-to-activation conversion rates. • Execute A/B and multivariate testing for creatives, headlines, prelanders, landing pages, and full user journey flows based on data-driven hypotheses. • Continuously optimize campaigns for CAC, CR, ROAS, LTV. • Build and implement smart bidding strategies, rules, and scripts for Google Ads. • Build full tracking logic via GTM, GA4, Appsflyer, Adjust, event setup, end-to-end funnel attribution and event configuration. • Write clear and technical task briefs (BRDs) for designers, developers, analysts, and be hands-on in building and iterating paid traffic flows. • Collaborate cross-functionally with Analytics, Affiliate Managers, Retention, and SMM teams to improve user quality, CR, and LTV. • Test and launch new traffic sources (ideally together with MediaBuy): TikTok Ads, Facebook Ads.

🎯 Requirements

• 4+ years of hands-on PPC experience (Google Ads, UAC, ASA) in high-competition verticals: finance, e-com, betting, crypto, gambling. • Proven success launching and scaling paid campaigns in 3+ GEOs (EU / LATAM / Tier 1), including white / gray account management. • Experience in mobile app promotion via UAC and ASA, with a strong focus on CR, cost per install, and post-install event optimization. • Expertise in GA4, GTM, GSC, Appsflyer, Adjust. • Experience writing technical briefs for designers and developers, building testing pipelines, and setting up campaign flows from scratch. • Deep knowledge of A/B testing, ad copywriting, landing page optimization, UX patterns, and funnel analysis. • English B1.

🏖️ Benefits

• Attractive compensation package aligned with your experience and performance, plus performance-based incentives. • Enjoy 20 paid days off annually. • Flexible scheduling. • Comprehensive medical coverage to keep you and your family protected. • Work in an international, agile team with ambitious goals, modern tools, and a strong sense of purpose.