Account Based Marketing Manager – Americas

🕒 September 17

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $130k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Mendix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 $25M Series B on 2014-01

Consulting • Healthcare • Manufacturing

Mendix is a leading enterprise low-code application development platform recognized by Gartner's Magic Quadrant 2024. It allows enterprises to accelerate application development and delivery using AI-enhanced features. Mendix offers a visual IDE called Studio Pro, which simplifies complex tasks and automates routine processes. The platform supports IT governance, compliance, and digital transformation strategies. Mendix helps organizations optimize legacy investment and create exceptional customer experiences across industries like financial services, manufacturing, and retail. It also provides robust integration capabilities and collaboration with strategic partners like AWS and Red Hat.

📋 Description

• Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas • Serve as the Americas region's voice within the global organization, providing market insights and identifying regional opportunities • Develop account-based campaigns and experiences, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs • Partner with Sales and BDR teams to identify priority accounts and align marketing programs with outbound sales motions • Localize campaigns, messaging, and content for North American and Latin American markets • Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement • Use Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement • Provide input on Americas-specific technology, data, and process requirements • Monitor account engagement, meetings, pipeline progression, and campaign performance • Use data, sales feedback, and regional insights to optimize programs and improve business impact • Collaborate with regional Sales, BDR, Customer Success, Marketing, Product Marketing, Digital, and Content teams

🎯 Requirements

• Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation • Experience developing and delivering marketing programs across the Americas region • Strong understanding of enterprise buying behaviors and regional market dynamics • Proven track record creating creative account engagement programs that advance enterprise opportunities through the sales cycle • Experience partnering with regional Sales, BDR, and Customer Success teams • Strong understanding of enterprise buying groups and technical, business, and executive customers • Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs • Familiarity with Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools • Strong project management skills across stakeholders, geographies, business units, and time zones • Data-driven mindset using campaign and account insights to optimize performance • Experience supporting mature and growth markets across North America and Latin America • Interest in AI and emerging marketing technologies • Full-time availability

🏖️ Benefits

• Incentive compensation eligibility • Health and wellness benefits • Flexible hybrid work model • Growth through real projects • Strong technical peers • Global mobility • Equitable opportunities and inclusive workplace