Senior Lifecycle Marketing Manager

🕒 July 29

🇺🇸 United States – Remote

💵 $115k - $162k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MetaMask

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

₿ Crypto

🌐 Web 3

💳 Fintech

Crypto • Web 3 • Fintech

MetaMask is a leading self-custodial crypto wallet that serves as a gateway to blockchain applications. Available as a browser extension and mobile app, it enables users to track and manage their web3 assets securely and conveniently. With features such as buying, selling, staking, and bridging crypto tokens, MetaMask empowers over 100 million users worldwide to control their digital assets and interact on the decentralized web with privacy and security.

📋 Description

• Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals) • Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention) • Work end-to-end on lifecycle campaigns: set the strategy, brief the creative team, build targeting, QA the campaign, and measure results • Develop an experimentation roadmap across lifecycle channels • Continuously test and learn, identifying the most effective content and messages for different audiences

🎯 Requirements

• 4-8 years of experience in lifecycle marketing • Have built lifecycle user journeys from the ground up with little to no oversight on large userbases • Excellent project management skills to manage multiple experiments at different points in their development • Practical experience executing in CEP systems such as Braze • Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset • Self starter who is data-driven, results-oriented and customer-obsessed • Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand • You thrive in a fast paced environment • Web3 experience will be a bonus