Director, Social Media – Influencer Marketing

🕒 September 29

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

💕 Social Media Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mia Aesthetics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

💄 Beauty

Healthcare • Beauty

Mia Aesthetics is a cosmetic surgery clinic with locations across seven states, dedicated to making plastic surgery an achievable dream for all. The clinic focuses on providing advanced cosmetic surgery services, ensuring high quality and affordability. Patients receive care from Board Certified Plastic Surgeons, emphasizing a better experience and exceptional standards of care.

📋 Description

• Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms • Develop distinct strategies for national, location, and surgeon accounts • Establish content pillars, creative concepts, recurring series, and platform-specific strategies • Maintain a recognizable, culturally relevant, and differentiated brand voice • Use performance data and trends to identify content, formats, and creators to scale or adjust • Lead and develop Mia’s social media and influencer marketing organization • Establish roles, workflows, accountability, and performance expectations • Manage social leaders and support location-based teams • Build processes for content planning, approvals, publishing, analytics, and account governance • Own influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards • Develop relationships with influencers, creators, patient ambassadors, and strategic partners • Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI • Establish KPIs and dashboards for account, content, employee, location, surgeon, and campaign performance • Translate social performance into recommendations and action plans • Partner with CRM, paid media, sales, and analytics teams to improve patient-acquisition attribution • Identify high-performing organic content for paid-media and other marketing channels • Partner with content production teams on creative priorities, briefs, and deliverables • Ensure shoots generate reusable assets for social, paid media, email, SMS, and patient education • Balance professional production quality with authentic, platform-native content

🎯 Requirements

• 7+ years of experience in social media, influencer marketing, digital content, or brand marketing • 3+ years of people-management experience • Proven experience developing and executing social strategies for consumer-facing brands • Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms • Strong knowledge of influencer marketing, creator partnerships, and performance measurement • Experience managing multi-account or multi-location social environments preferred • Strong creative judgment combined with analytical and performance-driven decision-making • Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar • Strong leadership, communication, organizational, and project-management skills • Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred

🏖️ Benefits

• Fully remote work arrangement