Digital Adoption Manager – Lifecycle

🕒 October 9

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌱 Product Adoption Specialist

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Mixpanel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Mixpanel is a data analytics company that provides tools for turning data into decisions. It offers a comprehensive platform that allows users to acquire new insights into their product and marketing efforts through self-serve data analysis, session replay, and unified data across business units. Mixpanel's solutions enable companies to visualize data in intuitive dashboards, integrate various data sources, and connect with major CDPs for seamless analytics integration. With a focus on empowering teams to make data-driven decisions, Mixpanel serves over 20,000 companies, supporting them in growing their businesses through effective use of data.

📋 Description

• Own lifecycle communications driving adoption, retention, and expansion across Mixpanel's customer base • Build lifecycle programs end-to-end across onboarding, adoption, retention, and expansion • Create behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes • Define triggers determining who receives communications and when • Write customer-facing copy for email, in-product messaging, and other digital channels • Build and ship campaigns in Customer.io, HubSpot, Statisfy, and similar tools, including audience logic, templates, and QA • Coordinate with Marketing on email timing, frequency, and audience overlap • Translate product launches and feature pushes into lifecycle adoption moments • Maintain and update the lifecycle messaging library • Define program success metrics, instrument them in Mixpanel, and report on engagement, adoption lift, retention, and expansion impact • Run experiments on subject lines, timing, sequencing, channel mix, and audience definition • Collaborate with customer-facing teams to align digital and human customer experiences • Pilot agentic approaches to scaled customer success and define what should be automated versus human • Identify gaps in data, tooling, and process and propose priorities

🎯 Requirements

• Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion • Excellent writer able to be concise, specific, and useful to a technical audience • Hands-on experience with lifecycle and marketing automation platforms such as Customer.io, HubSpot, Braze, Iterable, or similar • Fluent in product analytics such as Mixpanel or similar, and comfortable pulling data to define segments and measure results • Familiarity with customer success platforms such as Statisfy, Gainsight, Totango, or similar • Strong segmentation skills, including cohorts, behavioral triggers, and audience overlap • Data-driven approach to forming hypotheses, measuring results, and changing course based on data • Experience contributing directly to metrics such as GRR, NRR, activation rate, and time to first value • Experience coordinating with Marketing, customer-facing teams, and cross-functional stakeholders • Ability to drive projects independently across teams and prioritize without a defined playbook • Comfortable with ambiguity and building from the ground up • Actively experimenting with agentic customer success and AI agents in customer lifecycle workflows • Purposeful day-to-day use of AI for copy, campaign analysis, research, and segmentation • Nice to have: experience launching scaled or digital customer success programs • Nice to have: experience serving long-tail or self-serve customers alongside dedicated account teams • Nice to have: experience with in-product messaging and lifecycle orchestration beyond email • Nice to have: hands-on experience deploying an AI agent in a customer-facing workflow

🏖️ Benefits

• Comprehensive Medical, Vision, and Dental Care • Mental Wellness Benefit • Generous Vacation Policy & Additional Company Holidays • Enhanced Parental Leave • Volunteer Time Off • Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

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