Digital Adoption Manager

Job not on LinkedIn

🕒 October 9

🗽 New York – Remote

🗽 New York – Remote

💵 $132k - $162.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌱 Product Adoption Specialist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Mixpanel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Mixpanel is a data analytics company that provides tools for turning data into decisions. It offers a comprehensive platform that allows users to acquire new insights into their product and marketing efforts through self-serve data analysis, session replay, and unified data across business units. Mixpanel's solutions enable companies to visualize data in intuitive dashboards, integrate various data sources, and connect with major CDPs for seamless analytics integration. With a focus on empowering teams to make data-driven decisions, Mixpanel serves over 20,000 companies, supporting them in growing their businesses through effective use of data.

📋 Description

• Own lifecycle communications driving adoption, retention, and expansion across Mixpanel’s customer base • Build lifecycle programs end-to-end across onboarding, adoption, retention, and expansion • Create differentiated programs for digital-only customers and accounts with dedicated teams • Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes • Define triggers determining who receives communications and when • Write customer-facing copy for email, in-product messaging, and other digital channels • Build and ship campaigns in Customer.io, HubSpot, and Statisfy, including audience logic, templates, and QA • Coordinate with Marketing on email calendar timing, frequency, and audience overlap • Support product-led adoption initiatives and measure feature adoption • Maintain and update lifecycle messaging as the product changes • Define program success metrics and instrument them in Mixpanel • Report on engagement, adoption lift, retention, and expansion impact • Run experiments on subject lines, timing, sequencing, channel mix, and audience definition • Collaborate with customer-facing teams to align digital and human interactions • Pilot agentic approaches to scaled customer success and determine what should be automated versus human • Identify gaps in data, tooling, and process and propose priorities

🎯 Requirements

• Experience in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion • Excellent writing skills for concise, specific, useful communication to technical audiences • Hands-on experience with lifecycle and marketing automation platforms such as Customer.io, HubSpot, Braze, Iterable, or similar • Fluent in product analytics such as Mixpanel or similar, including pulling data to define segments and measure results • Familiarity with customer success platforms such as Statisfy, Gainsight, Totango, or similar • Strong segmentation skills involving cohorts, behavioral triggers, and audience overlap • Data-driven experimentation and optimization based on measured results • Experience contributing to business outcomes including GRR, NRR, activation rate, and time to first value • Experience coordinating with Marketing and customer-facing teams • Ability to drive projects independently across teams and prioritize without a defined playbook • Comfort with ambiguity and building from the ground up • Active experimentation with agentic customer success and AI agents in customer lifecycle workflows • Purposeful use of AI for copywriting, campaign analysis, research, and segmentation • Nice to have: experience launching scaled or digital customer success programs • Nice to have: experience serving long-tail or self-serve customer bases • Nice to have: experience with in-product messaging and lifecycle orchestration • Nice to have: hands-on experience deploying AI agents in customer-facing workflows

🏖️ Benefits

• Equity consideration • Comprehensive Medical, Vision, and Dental Care • Mental Wellness Benefit • Generous Vacation Policy & Additional Company Holidays • Enhanced Parental Leave • Volunteer Time Off • Pre-Tax Benefits including 401(K) • Wellness Benefit • Holiday Break

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