Audience Architect – Audience Creation, Activation

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🕒 May 20

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MODintelechy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2007

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

MODintelechy is a data-driven B2B agency specializing in digital customer experiences. The company focuses on strategy and creativity while leveraging data to bring innovative ideas to life, thereby enhancing customer engagement and driving conversions. With over 85 industry awards, MODintelechy has established itself as a leader in the marketing sector, working with renowned brands and contributing to the field through events, podcasts, and partnerships within the Technology & Services Industry Association.

📋 Description

• Translate Marketing Strategy into Audience Design • Partner with marketing and journey teams to translate campaign objectives, lifecycle strategies, and engagement use cases into actionable audience definitions and segmentation frameworks. • Ensure audience strategies align with B2B account-based engagement models and customer journey requirements. • Develop scalable audience structures, qualification logic, and activation approaches that support coordinated engagement across email, web personalization, paid media, and other digital channels. • Ensure audience logic remains consistent across platforms and destinations. • Work closely with Tech Capability Leads and platform teams to translate audience use cases into clear business and functional requirements. • Provide guidance on how audiences should be structured and activated within platforms such as AEP, AAM, Adobe Target, Marketo, and related MarTech ecosystems. • Validate that audience definitions can be executed effectively based on available profile data, identity structures, and segmentation logic. • Act as a connector between marketing stakeholders, MarTech teams, and technical capability leads to ensure audience requirements are clearly understood and operationalized.

🎯 Requirements

• 6+ years of experience in audience strategy, marketing operations, MarTech consulting, or audience activation roles • Strong experience in B2B SaaS or enterprise technology environments • Required hands-on experience with audience and customer data platforms such as Adobe Experience Platform (AEP), Adobe Audience Manager (AAM), Adobe Target, Marketo, or similar CDP ecosystems • Strong understanding of audience segmentation, qualification logic, and activation frameworks • Experience designing audiences for cross-channel activation including email, web personalization, and paid media • Familiarity with account-based marketing, buying group dynamics, and complex B2B customer journeys • Ability to translate marketing requirements into structured audience use cases and business requirements • Strong collaboration skills across marketing, MarTech, analytics, and technical teams • Ability to communicate technical constraints and audience considerations in clear business terms.

🏖️ Benefits

• Equal Opportunity Employer