Senior Brand Manager – Contract

🕒 July 9

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Logo of Moose Toys

Moose Toys

501 - 1000 employees

Founded 1985

👥 B2C

🛒 Retail

🏭 Manufacturing

B2C • Retail • Manufacturing

Moose Toys is a global toy company that designs, manufactures and markets children's toys and playsets under multiple consumer brands. Its portfolio (shown on its website) includes Bluey, Little Live Pets, MrBeast Lab, Heroes of Goo Jit Zu, ScruffaLuvs, Cookeez Makery and Moose Games, and it sells a wide range of physical toy products and playsets in retail markets (including European pricing on the site). The company also publishes product safety, recalls and environmental information and runs the Happy Kids Foundation.

📋 Description

• Own brand plans, including product line architecture, retailer distribution strategy, and promotional investment • Lead integrated marketing campaigns across media, digital, social, PR, influencer, retail, and experiential channels • Manage agency relationships, including strategic direction, briefing, timelines, and performance • Monitor market conditions, competitive activity, and consumer trends to refine brand positioning and campaign strategy • Conduct post-campaign analysis and turn learnings into recommendations • Own portfolio financial performance, including pricing, forecasting, and budget management • Lead annual business planning and longer-term growth strategies • Analyze sales trends, market data, and competitive pricing to identify risks and opportunities • Manage external licensor relationships • Represent Canadian market needs with global stakeholders • Partner with Sales on retail strategies and commercial sell-in • Lead planning and execution of Toy Fair, trade shows, and customer meetings • Lead cross-functional initiatives and maintain alignment around shared goals • Mentor the broader marketing team and lead joint projects

🎯 Requirements

• Significant experience in brand management, including prior experience at Senior Brand Manager or equivalent level • University degree in Marketing, Business, or related field • Expertise in brand building, category strategy, and integrated marketing campaign execution • Strong analytical and commercial acumen • Experience using data to drive business performance, pricing, and forecasting • Ability to operate independently while managing multiple priorities and timelines • Strong communication and relationship-building skills • Experience collaborating across local and global teams • Consumer products or toys experience is an asset

🏖️ Benefits

• Remote work arrangement for the Greater Toronto Area • Equal opportunity employer • Reasonable accommodations for individuals with disabilities • 30-minute unpaid lunch break each day

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