Junior Paid Media Specialist

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Motorola Solutions

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1928

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Motorola Solutions is a company that provides a comprehensive safety and security ecosystem, offering technology solutions to protect people, property, and places. The company specializes in critical communications, video security systems, command center solutions, and managed & support services. Their products include mission-critical P25 radios, professional DMR radios, broadband devices, and video security systems powered by AI analytics. Motorola Solutions serves various industries, including public safety, education, healthcare, law enforcement, and more, with a focus on enhancing operational efficiency and response in critical situations. They are committed to delivering solutions that help their customers stay connected, communicate clearly, and act with certainty in the harshest conditions.

📋 Description

• Plan, execute, and optimize performance marketing campaigns across paid media channels • Manage campaigns across Google Search, Display, Performance Max, YouTube, Google Gen, and Meta, including retargeting • Collaborate with performance marketing, sales, and broader marketing teams on multi-channel strategy • Optimize audience targeting and alignment between paid media and sales objectives • Plan, execute, and analyze A/B tests across ad creative, landing pages, and messaging • Monitor and manage paid media budgets • Track, analyze, and report campaign performance using GA4, Google Tag Manager, and Looker Studio • Compile performance reports with insights, trends, and recommendations • Identify growth opportunities and propose paid media initiatives for user acquisition • Analyze user behavior with heatmapping and session-recording tools such as Hotjar or Mouseflow • Collaborate with SEO teams on keyword research, metadata optimization, and technical analysis • Conduct basic SEO analysis using Google Search Console, Ahrefs, SEMrush, or Screaming Frog • Build and optimize landing pages, forms, workflows, and email campaigns using HubSpot • Ensure consistent messaging and brand alignment across marketing channels • Collaborate on projects using Jira or similar project management tools

🎯 Requirements

• 2+ years of experience in Google Ads • 2+ years of experience with marketing analytics tools and SEO optimization strategies • 2+ years of experience with marketing automation and project management platforms • Basic understanding of Google Ads, Meta, and LinkedIn • Ability to monitor and optimize CPA, ROAS, and conversion rate metrics • Data-driven mindset with hands-on experience using GA4, GTM, and pixels • Ability to work independently and take ownership of campaigns end-to-end • Google Ads certification is a nice-to-have • Meta Ads experience is a nice-to-have • Experience with B2B lead generation campaigns is a nice-to-have • Familiarity with HubSpot, Salesforce, ZoomInfo, and data enrichment tools is a nice-to-have • Experience with long sales cycles and lead nurturing strategies is a nice-to-have • Previous SaaS or B2B experience is a nice-to-have • Bachelor's Degree • Legal authorization to work in Canada indefinitely is required • Employer work permit sponsorship is not available

🏖️ Benefits

• Target base salary range of $65,000-$75,000 CAD • Remote work arrangement indicated by #LI-REMOTE • No travel required • No relocation required • Inclusive and accessible recruiting experience • Reasonable accommodations available during the hiring process