Director, Ad Operations

Job not on LinkedIn

October 9

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $170k - $250k / year

⏰ Full Time

🔴 Lead

⚙️ Operations

🦅 H1B Visa Sponsor

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MyFitnessPal

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Wellness • B2C • eCommerce

MyFitnessPal is a leading nutrition and fitness tracking application designed to help users reach their health and fitness goals. It offers an all-in-one solution for tracking food intake, exercise, and calories. With over 18 million foods in its database, MyFitnessPal allows users to track calories, macros, micronutrients, and more. The app integrates with many fitness devices to sync workouts, weight, and other health metrics. MyFitnessPal's personalized nutrition insights guide users towards building sustainable healthy habits. Available in both a free and premium version, it is praised for its user-friendly interface and effectiveness in helping users achieve weight loss and fitness objectives.

51 - 200 employees

Founded 2005

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $18M Series A on 2013-08

📋 Description

• Lead the vision, strategy, and execution of MyFitnessPal’s advertising operations across direct and programmatic channels • Grow and mentor a high-performing team • Develop processes and yield strategies that scale • Engage with strategic partners to optimize campaigns and maximize revenue • Oversee the delivery and optimization of all direct-sold and programmatic campaigns • Develop and own yield management strategies across direct and indirect channels • Act as a senior client-facing partner, collaborating with key advertisers and agencies • Manage and deepen relationships with SSPs, DSPs, and ad tech partners • Partner with Finance to manage investments across technology, headcount, and vendors • Advocate for advertising needs within the broader organization

🎯 Requirements

• 10+ years of progressive experience in digital advertising operations • Deep expertise in ad servers (e.g., Google Ad Manager), SSPs, DSPs, header bidding, programmatic platforms, and measurement tools • Proven track record of building and developing high-performing operations teams, with strong coaching and mentorship skills • Ability to design and implement yield strategies, workflow innovations, and operational best practices • Comfort presenting insights and recommendations directly to advertisers, agencies, and senior stakeholders • Ability to analyze complex campaign and revenue data, extract insights, and influence business strategy • Excellent verbal and written communication skills, with the ability to translate technical concepts to executive, client, and cross-functional audiences • Proactive in identifying emerging trends, testing new approaches, and scaling best practices

🏖️ Benefits

• healthcare • parental planning • mental health benefits • annual performance bonus • 401(k) plan and match • responsible time off • monthly wellness and technology allowances