Social Media Manager

🔥 9 hours ago

🇺🇸 United States – Remote

💵 $95k - $118.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 0%

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National Forest Foundation

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2000

💼 Consulting

📦 Logistics

🤲 Charity

Consulting • Logistics • Charity

The National Forest Foundation (NFF) is a leading nonprofit organization dedicated to the conservation and restoration of America's National Forests. As a 501(c)(3) charitable organization, the NFF works collaboratively with the U. S. Forest Service and local partners across various regions to engage in large-scale reforestation, conservation finance, and habitat restoration projects. With programs focused on planting millions of trees, restoring critical habitats, mitigating wildfire risks, and promoting sustainable recreation practices, the NFF emphasizes collaborative stewardship and community involvement. The foundation also offers grant opportunities and facilitates educational programs to foster public engagement and support for the preservation of National Forests.

📋 Description

• Develop and own an audience-centered organic social media strategy aligned with NFF's brand, marketing, advancement priorities and organizational goals • Assess target audience, platform fit and strategic priorities to determine channel investment and ownership • Establish channel-specific objectives, KPIs and growth targets • Monitor platform changes, audience behavior, cultural conversations and emerging trends • Develop and maintain an integrated social media content calendar • Partner with NFF's growth marketing agency by sharing data, learning outcomes and insights • Monitor and analyze channel, content, audience and campaign performance • Design and run structured tests across formats, creative approaches, messages and calls to action • Identify high-performing organic content and use an amplification budget to extend reach • Build and maintain social media dashboards and reports with results, lessons learned and opportunities • Manage NFF's social communities daily by responding to comments and messages and cultivating relationships • Use social listening to understand audience interests, monitor sentiment and identify opportunities and reputation risks • Manage relationships with selected creators and community voices • Apply escalation and response protocols to misinformation and sensitive or rapidly developing issues • Translate complex conservation projects and technical subject matter into creative briefs • Oversee and guide social content development across platforms • Create platform-native copy, graphics, photography and short-form video • Build relationships across NFF to maintain a pipeline of timely, representative and geographically diverse stories • Repurpose video, photography and copy into platform-specific formats • Ensure social content reflects NFF's voice, look, feel, accuracy, accessibility and editorial standards • Collaborate with email, web, fundraising, communications, partnerships and field teams on coordinated campaigns • Support email acquisition, donor engagement, fundraising and program participation • Share social media guidance, co-creation ideas and performance insights with colleagues, partners and stakeholders • Report to the Marketing Director

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience • 5+ years of experience managing social media, developing dashboards and making data-informed decisions for a national brand • Track record of significant organic audience growth • Experience using a designated budget to boost or amplify organic content • Comfort partnering with an agency on broader paid social campaigns • Proficiency with social media management and scheduling tools, social listening tools, and analytics platforms (e.g., Meta Business Suite, native platform analytics, Sprout Social, Google Analytics or similar) • Strong hands-on video production and editing skills, including short-form content for Instagram Reels, TikTok, YouTube Shorts and Facebook • Experience collaborating with outside agencies, freelancers or contractors • Must be authorized to work in the United States • Reliable internet access and a dedicated workspace are required • Deep curiosity about culture and trends • Strategic thinking using audience, platform and data insights • Storytelling skills with a filmmaker's eye for shot, sound and moment • Collaborative approach with agencies, creators and teams • Audience-first perspective and inclusive communication • Comfort with ambiguity and change • Sound judgment on sensitive or reputationally sensitive topics • Growth mindset with bias toward action and follow-through

🏖️ Benefits

• Medical and dental insurance paid at 75% by the organization for you and any dependents • Vision insurance paid 50% by the organization for you and any dependents • Health savings account (HSA) with employer contributions, predicated on coverage type • Healthcare and dependent care flexible spending accounts (FSA) • Employee assistance program (EAP) at no cost • 403(b) retirement plan with a 5% employer match after one (1) year of service • Short-term and long-term disability insurance at no cost • Basic life and AD&D insurance at no cost, with voluntary life insurance options • Employees start with 35 days of annual leave, sick leave, personal leave and holidays • Family & medical leave for up to sixteen (16) weeks with up to four (4) weeks paid • Training & Development Programs • Professional development reimbursement up to $1,000 per year • The opportunity to support an incredible mission and travel to / work in spectacular locations • Remote/work-from-home position • Occasional travel for team gatherings or content capture may be expected