Director of ABM

🕒 September 23

🗽 New York – Remote

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💵 $180k - $220k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 15%

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Logo of Neara

Neara

51 - 200 employees

Founded 2016

💼 Consulting

📦 Logistics

🏭 Manufacturing

💰 Series B on 2022-05

Consulting • Logistics • Manufacturing

Neara is a predictive modeling software company focused on enhancing network governance for utilities through proactive risk management and digital asset management. By simulating real-world scenarios like severe weather, Neara enables utilities to identify vulnerabilities, prioritize maintenance, and optimize network design more efficiently. Their solutions include asset health assessments, vegetation management, and tools for renewable energy integration, ultimately helping utilities ensure reliability and resilience in their operations.

📋 Description

• Lead and strengthen Neara’s account-based marketing program • Personally own ABM strategy and execution for high-priority or complex accounts • Identify patterns across accounts and translate them into scaled campaigns, content priorities, events, and executive engagement opportunities • Lead and coach the regional ABM team • Codify ABM playbooks and align target accounts to measurable marketing objectives • Partner with Sales and Revenue Operations to improve account data quality, goal tracking, visibility, and benchmarks • Develop integrated account programs balancing tailored account work with scalable programs • Lead regular account reviews and reallocate resources based on performance • Share successful plays, account intelligence, and customer stories across teams and regions • Establish an operating rhythm between ABM, Marketing, Sales, Customer Success, and Product

🎯 Requirements

• Hands-on expertise with a wide variety of ABM channels • Strong understanding of account-based marketing for complex accounts and buying committees • Ability to develop and execute campaigns independently • Ability to review engagement data and diagnose stalled accounts • Ability to identify intermediate milestones across long sales cycles and connect them to revenue outcomes • Ability to measure ABM value beyond traditional metrics and communicate value clearly • Ability to challenge assumptions, test new approaches, and change course when needed • Experience or capability as a player-coach leading and developing an ABM team • New York area preferred; open to hybrid or remote • Legal authorization to work in the country for which applying

🏖️ Benefits

• Equity • Remote or hybrid work options • Opportunity to work with advanced machine learning and engineering-grade digital twins • Coaching and team development opportunities

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