Marketing Automation Systems Analyst

🕒 September 24

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Systems Engineer

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Neogen Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧬 Biotechnology

🌾 Agriculture

🍽️ Food & Beverage

Biotechnology • Agriculture • Food & Beverage

Neogen Corporation is a biotechnology company that offers a comprehensive range of solutions and services aimed at ensuring food safety throughout the food chain. They cater specifically to the food processing, animal protein, and agriculture industries, helping to protect the global food supply while promoting efficient production practices. In addition to their primary focus on food safety, Neogen also serves the companion and performance animal sectors, as well as engaging in life sciences and toxicology fields.

📋 Description

• Administer and optimize Neogen’s Eloqua marketing automation platform for global and regional marketing teams • Design, build, test, and manage workflows, email campaigns, lead scoring models, nurture programs, and program canvases • Configure, maintain, and improve campaign templates, forms, landing pages, and marketing automation assets • Monitor platform health, email deliverability, system performance, and data synchronization; troubleshoot issues • Maintain data integrity within Eloqua and integrations with Salesforce and other connected systems • Manage contact lists, segmentation, lead scoring, and audience strategies • Develop segmentation strategies aligned with customer segments, personas, regions, and go-to-market strategies • Support synchronization of marketing and customer data between Eloqua, Salesforce, and connected platforms • Support GDPR, CAN-SPAM, CASL, and regional data privacy and electronic communication compliance • Partner with Legal and IT on consent management, preference centers, data governance, and retention practices • Translate business requirements into scalable technical solutions with Marketing, Sales Operations, IT, and other stakeholders • Provide technical guidance, training, and support to marketers using Eloqua and related technologies • Serve as escalation point for campaign build issues, synchronization failures, platform questions, and other automation issues • Collaborate with vendors and service providers to resolve platform and integration issues • Implement and maintain tracking scripts, tags, pixels, and campaign measurement technologies • Support testing, quality assurance, and release processes for assets, workflows, integrations, and platform changes • Develop and maintain documentation for processes, data flows, configurations, naming conventions, and standards • Identify opportunities to automate manual processes, improve workflows, and reduce operational complexity • Establish scalable marketing automation standards and best practices across global and regional teams • Analyze campaign, workflow, and system performance for continuous improvement

🎯 Requirements

• Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field • 5+ years of hands-on experience with marketing automation platforms, systems, or related marketing technology • Experience administering or supporting a marketing automation platform such as Oracle Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot/Marketing Cloud Account Engagement, or a comparable platform • Experience designing and building marketing automation workflows, email campaigns, nurture programs, forms, landing pages, or lead management processes • Experience working with CRM systems and integrations between CRM and marketing automation platforms • Working knowledge of Salesforce or a comparable CRM platform • Experience managing marketing data, segmentation, contact lists, or lead scoring processes • Working knowledge of HTML, CSS, and JavaScript as applied to email templates, landing pages, tracking, or other digital marketing applications • Experience troubleshooting marketing automation, data synchronization, campaign, or system-related issues • Experience supporting data quality and governance within marketing or CRM systems • Strong analytical and problem-solving skills • Ability to manage multiple concurrent projects, requests, priorities, and stakeholders • Strong written and verbal communication skills, including explaining technical concepts to non-technical stakeholders • Ability to collaborate across Marketing, Sales, IT, Legal, and other business functions • Preferred: hands-on experience with Oracle Eloqua • Preferred: Oracle Eloqua certification or equivalent marketing automation platform certification • Preferred: experience integrating Eloqua or another marketing automation platform with Salesforce • Preferred: experience supporting marketing teams across multiple regions, countries, or languages • Preferred: experience with Demandbase, GA4, or Adobe Analytics • Preferred: experience with consent management, preference centers, and marketing data privacy requirements • Preferred: knowledge of GDPR, CAN-SPAM, CASL, and other applicable privacy and electronic marketing regulations • Preferred: experience with lead lifecycle management, lead scoring, lead routing, and nurture strategy • Preferred: experience developing technical documentation, platform governance standards, or marketing automation best practices • Preferred: experience in B2B, life sciences, diagnostics, food safety, animal health, or another regulated industry • Strong attention to detail and commitment to data quality • Ability to translate business requirements into scalable technical solutions • Strong troubleshooting and root-cause analysis skills • Ability to balance technical requirements with marketing and business objectives • Strong organizational and project management skills • Ability to work independently while collaborating across global teams • Curiosity and a continuous-improvement mindset • Ability to create structure and scalable processes from complex or ambiguous requests • Strong customer-service mindset when supporting internal marketing stakeholders

🏖️ Benefits

• Benefits starting on Day One – Medical, dental, and vision coverage begin on your first day of employment. • 401(k) with company match • Paid Time Off (PTO) • Career Growth Opportunities, including tools, training, and support • Meaningful work with impact on customers, communities, and the world • Collaborative culture valuing innovation, respect, teamwork, and continuous improvement