Marketing QA and Research Analyst

🕒 June 10

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NeoPollard Interactive

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

🍽️ Food & Beverage

📣 Marketing

Consulting • Food & Beverage • Marketing

NeoPollard Interactive is an innovative company dedicated to powering the most profitable iLottery programs across North America. They provide a comprehensive and customizable suite of iLottery business modules, including player management, game management, payments, compliance, and responsible gaming services. NeoPollard's robust, secure, and user-friendly solutions are already implemented in lotteries across Michigan, Virginia, West Virginia, and New Hampshire. The company is a collaboration between Pollard Banknote and NeoGames, offering state-of-the-art online, mobile, and hybrid gaming solutions that integrate seamlessly with brick-and-mortar retail. NeoPollard Interactive stands out with its iLottery 360° Solution, driving new revenue streams and innovation for state and provincial lotteries.

📋 Description

• Establish and enforce a rigorous QA framework for all automated and ad hoc player communications across email, SMS, push, in app, and web channels • Become the subject matter expert on all marketing materials, i.e. emails, pop-ups, and weblayers for accuracy, clarity, and consistency • Lead the campaign development process from creative requests to campaign set-up across various teams and platforms • Review all communication design, content and functionality for clarity, consistency and ease of use • Coordinate and manage creative requests and builds across platforms • Ensure that marketing content meets customer demands and expectations • Implement testing strategies to optimize business performance • Lead market, player, and product research initiatives to support strategic planning and competitive positioning • Analyze player behavior, game performance, and market trends to identify opportunities for growth and optimization • Produce high‑quality research reports and executive‑ready insights that influence product roadmaps and marketing strategies • Provide insights to help shape promotional strategies, player segmentation, and retention initiatives.

🎯 Requirements

• Attention to detail and experience with quality control are vitally important • Responsible, well organized, independent, ability to learn quickly, multi-tasking, excellent interpersonal skills, team player • 3-5+ years of marketing experience preferred • 5-8+ years of experience in data analytics, QA, research, or related fields; experience in online gaming, lotteries, or regulated digital industries is a strong asset • Ability to work both independently and collaboratively with cross-functional teams • Some travel required

🏖️ Benefits

• Comprehensive Health, Vision, and Dental Insurance • Life Insurance & AD&D Insurance • 401K Savings Program (With Competitive Corporate Matching for U.S. Employees) • Paid Vacation and Personal Time • Wellness and Employee Assistance Program (EAP) from Ulliance Life • Company-Provided Laptop and Cellphone • Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders) • Quarterly Profit-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service • Fully Paid Parental Leave Program