Senior Director, Performance Marketing

Job not on LinkedIn

🕒 July 28

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Nerdy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

💰 $150M Post-IPO Equity - Nerdy on 2021-09

Education • Artificial Intelligence • SaaS

Nerdy is an education technology company that combines live instruction (through Varsity Tutors) with AI-powered learning tools on a purpose-built platform. It offers live 1-to-1 tutoring, weekly prep classes, workshops, instant session playback, and AI features such as session summaries, adaptive diagnostics, an on-demand AI Tutor, and a Tutor Copilot to surface examples and exercises. The platform covers 3,000+ subjects and uses data-driven expert curation and AI-based matching to connect learners with high-rated tutors and personalize practice and study agents.

📋 Description

• Own paid media strategy and execution end-to-end across Google and Meta. • Personally build and iterate ad creative, copy, and landing pages using AI-native tools, cutting the traditional handoff cycle between strategy, creative, and dev out of the workflow. • Run continuous CRO experimentation on landing pages and funnels: hypothesize, build, A/B test, and ship winning variants independently. • Build and maintain your own performance dashboards; track CAC, ROAS, LTV, and channel-level efficiency, and act on insights same-day rather than waiting on reporting cycles. • Design and deploy automations for bid management, reporting, QA, and campaign operations to scale output without adding headcount. • Partner with Product, Engineering, and BI on tracking, tagging, and API integrations needed for personalization, attribution, and automation. • Manage channel budgets with founder-level ownership & treat spend efficiency and incrementality as if it were your own capital. • Continuously evaluate and adopt new AI tools and workflows to keep Nerdy's paid media motion at the frontier of what's technically possible. • Report on performance, experiments, and roadmap directly to leadership.

🎯 Requirements

• Bachelor’s degree preferred. • 10+ years of hands-on paid media experience, including direct ownership of >$10MM in annual spend across Google & Meta as well as experience in other emerging channels. • Proven track record of building, launching, and scaling campaigns end-to-end with minimal support. • Top 1% AI-native marketer: daily, fluent use of generative AI across the full workflow: ad copy and creative generation, landing page and CRO builds, audience/insight analysis, bid and budget optimization scripts, and workflow automation. • Working proficiency with AI-native builder tools (e.g., Cursor, Claude Code, Codex, Vercel, Netlify, Supabase, etc) to independently ship landing pages, automations, and reporting tools without waiting on engineering. • Strong quantitative fluency: comfortable in Excel/Sheets and basic SQL, building your own attribution, LTV, and CAC/ROAS models rather than waiting on BI. • Deep understanding of conversion rate optimization. You can independently hypothesize, build, test, and ship landing page variants. • Experience partnering with Product, Engineering, and BI on tracking, tagging, attribution, and API/data integrations. • Highly organized self-starter who thrives without a team beneath them. You scale through leverage (AI, automation, tooling) rather than headcount.

🏖️ Benefits

• Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success. • Retirement Made Simple: 401(k) plan with company match and immediate vesting. • A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are. • Flexible Time Off: Recharge on your terms, ensuring maximum productivity. • Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services. • Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow. • You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.