Lead Creative Strategist

🕒 October 16

🏄 California, Colorado, +16 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $80k - $90k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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New Engen

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

📣 Marketing

📱 Media

🤝 B2B

💰 Private Equity Round - New Engen on 2021-12

Marketing • Media • B2B

New Engen is a creative-led digital marketing agency that helps brands create, activate, measure, and scale high-performing media, creator, commerce, and content strategies. The agency combines creative services, media buying, influencer & creator programs, affiliate marketing, measurement, and data-driven insights and technology to drive marketing impact across the customer journey. New Engen serves clients across many verticals (examples: Altra, arrae, OREO, Coca-Cola) and highlights measurable outcomes such as reduced customer acquisition costs, higher CTRs, cart value generated, and large engagement volumes. The firm operates multiple U. S. offices (Seattle HQ, Northwest Arkansas, Manhattan Beach, NYC) and positions itself around integrating content and media with an insights-driven engine to maximize and measure performance.

📋 Description

• Build creative and messaging strategies across Facebook, Instagram, TikTok, YouTube, and display • Develop frameworks guiding concept development based on performance insights and target audiences • Participate in client meetings as the in-house creative strategist for assigned accounts • Advise clients on creative direction, campaign opportunities, and platform-specific best practices • Analyze consumer mindsets, attitudes, and behaviors to inform creative concepts • Translate audience insights into actionable direction for internal teams • Partner with media teams to review campaign performance and identify improvement opportunities • Use performance data, KPIs, and client feedback to refine creative strategies and messaging • Coordinate client launch pipelines and ensure deliverables are completed, reviewed, and shared on schedule • Develop creative briefs and manage assignments using Asana and Slack • Review scripts, concepts, and final deliverables for quality, brand alignment, and campaign goals • Build workflows supporting collaboration across creative, media, and client teams

🎯 Requirements

• 6+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brand • Strong instincts for direct response creative and platform-specific storytelling • Proven track record of leading client strategy and improving creative performance • Deep understanding of Meta, TikTok, YouTube, and other digital channels • Excellent communicator and collaborator who thrives in fast-paced, cross-functional environments • Confident briefing partner and creative reviewer with high attention to detail • Proficiency with Asana, Notion, Slack, and Google Suite, especially Sheets • Familiarity with Figma or Adobe Creative Suite is a plus • Bonus points for experience with creative testing frameworks or building UGC programs

🏖️ Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D • 401k - Employer match • HSA - Employer contributes • Flexible Vacation & PTO plan • Paid Maternity / Paternity • Paid Holidays • Remote/Flex day schedule • Laid back office environment • The coolest team ;) • Fun company events & off-sites

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