Freelance Brand & Business Strategist

Job not on LinkedIn

🔥 1 hour ago

🇨🇦 Canada – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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New York Holdings

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📣 Marketing

💼 Consulting

🤝 B2B

Marketing • Consulting • B2B

New York Holdings is an investment holding company that builds, owns and operates venture businesses across advertising, technology, and business consulting. Headquartered in New York City with offices in Los Angeles, Philadelphia, London, Montreal, Bucharest and Singapore, its portfolio includes creative marketing and advertising agencies, a creative studio, strategic consulting firms, a technology network (noted for digital engagement and custom AI/web3 work), an insurance broker, and several early-stage startups. The company positions itself to accelerate growth for PE portfolio companies and mature businesses through marketing, transformation, and technology-driven services.

📋 Description

• Develop brand and business strategies based on client objectives, market context, and audience needs • Research and analyze audiences, markets, competitors, trends, and cultural insights • Develop positioning, value propositions, brand platforms, messaging, and strategic territories • Turn complex information and business challenges into clear strategic recommendations • Create creative and marketing briefs that give teams a strong direction • Connect brand strategy to business, marketing, and go-to-market objectives • Lead or contribute to client discovery sessions, workshops, brainstorms, and presentations • Present strategic recommendations and clearly communicate the thinking behind them • Collaborate with Art Directors, Copywriters, Designers, Creative Strategists, and other creative talent • Contribute strategic thinking to pitches, new business opportunities, and client presentations when needed

🎯 Requirements

• Proven experience in brand strategy, business strategy, marketing strategy, planning, or a related field • Strong understanding of brand positioning, audiences, markets, and consumer behavior • Ability to connect business objectives with meaningful brand and creative direction • Strong research, analytical, and conceptual thinking skills • Excellent written, verbal, and presentation skills • Comfortable working directly with clients and leading strategic conversations • Ability to work independently while integrating easily into a multidisciplinary creative team • Strong judgment, curiosity, and attention to detail • A portfolio or body of work that demonstrates the quality and depth of strategic thinking • Experience in a creative agency, branding studio, advertising agency, or consultancy • Experience with go-to-market strategy, product launches, or growth strategy • Experience working with startups, emerging brands, or rapidly evolving businesses • Experience working in the Canadian and U.S. markets • Experience across multiple industries or markets • Understanding of creative development across branding, campaigns, digital, social, and experiential • Familiarity with AI and emerging technologies

🏖️ Benefits

• Freelance, project-based collaboration • Flexible, remote-friendly work environment • Opportunity to work across different brands, industries, and strategic challenges • Collaboration with a multidisciplinary team across strategy, branding, creative, digital, content, and production • Potential for ongoing collaboration based on project needs and fit

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