Senior Performance Media Manager

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Newfold Digital

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

🌐 Web 3

🛍️ eCommerce

☁️ SaaS

💰 Venture Round on 2021-01

Web 3 • eCommerce • SaaS

Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally. Through its portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com, and many others, Newfold Digital helps customers of all sizes build a digital presence that delivers results and adds value to businesses. With extensive product offerings such as domains, website builders, hosting, security, online marketing, professional website design, and SEO services, along with personalized support, Newfold Digital collaborates with its customers to meet their online presence needs.

📋 Description

• Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels • Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives • Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings • Test and scale new creative formats (e.g., LinkedIn CTV, Reddit Megathreads , Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals • Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners • Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels • Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics • Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3 rd party and 1 st party audience insights • Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition • Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies • Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs • Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting • Lead budget planning, forecasting, and financial reconciliation across all paid media channels • Present performance insights and strategic recommendations to leadership and cross-functional stakeholders

🎯 Requirements

• 5+ years of experience in paid media, with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying • Proven track record of managing large-scale media budgets with a focus on performance and growth marketing • Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk) • Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives • Experience managing influencer/creator partnerships within a paid media context • Excellent project management skills and comfort working in a fast-moving, cross-functional environment • Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus

🏖️ Benefits

• Excellent Health Insurance options to fit you • HSA, Medical, Dental, Vision • Matching 401K • Life/ AD&D /STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy