Senior B2B Content Marketing Writer

Job not on LinkedIn

3 days ago

Apply Now

Receive Emails with Similar Jobs

NICE

WebsiteLinkedInAll Job Openings

SaaS • Artificial Intelligence • Telecommunications

NICE is a leading provider of AI-powered customer service automation solutions, transforming contact centers into world-class customer experience centers. Their CXone Mpower platform offers end-to-end automation of customer service workflows, integrating human and AI agents to deliver efficient and personalized customer interactions. NICE's offerings include AI for customer experience, digital and self-service solutions, workforce engagement and management, and complete cloud-based contact center platforms. They are recognized as a leader in the Contact Center as a Service (CCaaS) industry, providing tools for increased operational efficiency, employee engagement, and enhanced customer satisfaction.

5001 - 10000 employees

Founded 1991

☁️ SaaS

🤖 Artificial Intelligence

📡 Telecommunications

📋 Description

• Develop and execute a B2B content strategy aligned with business goals, campaigns, and the buyer journey. • Conduct content audits, competitive research, keyword research, and identify content gaps and opportunities. • Create content plans, topic calendars, messaging frameworks, and content guidelines. • Write and edit high-quality, long-form and short-form content including: • blogs, whitepapers, reports, case studies, ebooks • landing pages, nurture emails, video scripts, ads • thought leadership articles for executives • social media content for LinkedIn • Transform complex technical concepts into clear, persuasive, human language. • Ensure all content is on-brand, SEO-optimized, and consistent with the company’s tone of voice. • Work with SMEs, product teams, C-level leaders, and partners to develop accurate and insightful content. • Support Sales enablement with pitch decks, one-pagers, solution briefs, and client stories. • Collaborate with the design and digital teams on content packaging, UX, and creative execution. • Maintain editorial quality across all channels. • Coach junior writers or freelancers, providing reviews and feedback. • Uphold a high standard of accuracy, grammar, and brand consistency. • Track and analyze content performance (engagement, conversion, SEO, pipeline impact). • Continuously optimize content based on data-driven insights. • Introduce new content formats (interactive, video-first, AI-assisted, etc.) to improve engagement.

🎯 Requirements

• 5–8+ years of experience as a B2B content writer, content marketer, or journalist—preferably in SaaS, technology, professional services, or B2B industries. • Proven ability to write persuasive, high-level content for professional audiences (executives, founders, CFOs, directors). • Strong understanding of content marketing, SEO, brand storytelling, and demand generation principles. • Experience working with SMEs and extracting insights for thought leadership content. • Demonstrated ability to manage multiple projects, meet deadlines, and work in fast-paced environments. • Exceptional writing, editing, and communication skills. • Portfolio of published B2B content required. • Nice-to-Have • Experience with AI content tools, project management tools, and marketing automation platforms. • Background in accounting, finance, HR, technology, or offshoring/outsourcing industries. • Ability to repurpose content into multiple formats and channels.