Senior Manager, Integrated Demand Generation, Account-Based Marketing

🕒 August 4

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Novara

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

📋 Compliance

SaaS • B2B • Compliance

Novara is a provider of environmental health & safety (EHS) and compliance software and services. Its flagship platform, Novara Flex, is an all-in-one SaaS solution that supports incident reporting, SDS (safety data sheet) management, inspections and audits, asset management, contractor risk management, carbon accounting and sustainability programs, and an integrated learning management system with an extensive library of safety and compliance training. Novara serves business customers across industries such as construction, manufacturing, energy, utilities, mining, and insurance, and emphasizes configurable dashboards, mobile reporting, and data-driven analytics to reduce workplace injuries and ensure regulatory compliance.

📋 Description

• Develop the integrated new-logo demand strategy in partnership with the Director of Demand Generation • Translate company priorities into quarterly campaign themes, target audiences, account motions, offers, channel roles, and activation plans • Maintain a portfolio of priority campaigns and recommend expansion, redesign, pausing, or retirement • Identify demand gaps and build coordinated responses across the marketing mix • Own the account-based marketing framework across 1:1, 1:few, and scalable account programs • Define target-account criteria, tiers, investment levels, and joint activation plans with Sales • Prioritize accounts using ICP fit, intent, engagement, opportunity history, and account potential • Design coordinated account journeys and repeatable account plays • Lead quarterly campaign planning and develop campaign briefs • Coordinate paid media, lifecycle and email marketing, webinars, events, content, Product Marketing, Corporate Communications, Sales, and SDR contributions • Ensure coherent buyer journeys from awareness and engagement to meaningful sales conversations • Set campaign milestones, decision points, and launch-readiness requirements • Facilitate campaign retrospectives and create repeatable playbooks • Develop vertical go-to-market plans with Product Marketing and Sales • Define seller activation strategies and provide Sales and SDR teams with account context, messaging, content, outreach guidance, and timing • Establish feedback loops and review adoption, account coverage, follow-up, and opportunity outcomes • Interpret demand performance, including account engagement, conversion, opportunity creation, pipeline quality, velocity, and program efficiency • Partner with Revenue Operations and Marketing Operations on reporting, audience implementation, attribution, and measurement • Diagnose performance issues and recommend changes to audience, message, offer, channel mix, seller activation, or investment • Present insights and recommendations to Marketing and go-to-market leadership • Build a test-and-learn culture that improves campaign decisions

🎯 Requirements

• 8 or more years of B2B marketing experience, including substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing • Experience marketing B2B SaaS or another complex solution with a consultative, multi-stakeholder sales process • Demonstrated success developing integrated campaign strategies connecting audience, message, channels, seller activation, and measurable business outcomes • Strong experience with account-based marketing, account tiering, intent signals, buying groups, and coordinated Marketing and Sales plays • Experience building vertical, industry, or segment-based go-to-market programs • Strong analytical judgment and ability to translate performance data into priorities and investment decisions • Excellent communication, facilitation, briefing, and executive-presentation skills • Ability to lead complex work through influence in a distributed, cross-functional organization • Preferred: experience with 6Sense or another account-intelligence platform • Preferred: experience using Salesforce and Marketo data • Preferred: experience marketing environmental, health, and safety, operational risk, compliance, industrial technology, or vertical SaaS solutions • Preferred: experience marketing into manufacturing, construction, energy, utilities, mining, or other regulated and operationally complex industries • Preferred: experience supporting commercial and strategic or enterprise sales motions • Preferred: experience using AI tools for research, planning, analysis, and campaign development

🏖️ Benefits

• Medical • Dental • Vision • Flexible Spending Accounts • PTO • Paid and Floating Holidays • 401k with Company match and immediate vesting • Company-funded Life Insurance • Employee Assistance Programs • No-cost Mental Health Benefits • Annual Bonus Opportunity of 15%