Senior Manager, Marketing

🕒 July 31

🇺🇸 United States – Remote

💵 $110k - $125k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 34%

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Logo of Nymbus

Nymbus

201 - 500 employees

💼 Consulting

📣 Marketing

🏦 Banking

Consulting • Marketing • Banking

Nymbus is a technology company that provides modern banking solutions tailored for banks and credit unions. It offers a robust core banking platform that facilitates the launch of digital banking services and retail strategies, enabling institutions to innovate rapidly while ensuring compliance and operational efficiency. Through its suite of services, including onboarding, digital banking tools, and managed services, Nymbus empowers financial institutions to enhance customer experience and drive growth in a competitive landscape.

📋 Description

• Build and run a regular analyst and consultant briefing cadence with bank and credit union leadership and key decision-makers. • Direct external communications and industry press relations. • Build a named-account marketing engine tied to Sales’ target list, customer advocacy, and product narrative. • Translate modern banking platform capabilities in partnership with Product and support focused product marketing campaigns. • Establish and oversee marketing technology architecture for a relationship-centric named-account lead generation strategy. • Own analyst and consultant relationships, executive briefings, rankings, evaluations, award submissions, and sentiment reporting. • Draft press releases, executive communications, and customer announcements; build relationships with relevant reporters and editors. • Support crisis communications when necessary. • Build and run named-account marketing programs and campaigns; partner with Sales on account-specific influence strategies. • Build customer reference and advocacy programs and support peer roundtables, customer councils, and reference calls. • Design pre- and post-event campaign activations for conferences and roundtables. • Manage the marketing budget and coordinate agency and freelance partners. • Select, build, and maintain the marketing technology stack, including CRM, ABM, and email/communications systems. • Track, measure, and report marketing performance across channels and initiatives. • Lead and develop the Events Manager and improve marketing workflows and operating rhythms. • Integrate AI tools into market research, audience insights, creative testing, performance analysis, and competitive intelligence. • Champion platform capabilities and automation opportunities and share AI-related learnings. • Report to the Chief Strategy & Marketing Officer.

🎯 Requirements

• 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market: fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar; direct banking/credit union experience is a strong plus but not required. • Demonstrated ownership of analyst relations and/or industry press relationships, not just supporting them. • Account-based marketing experience against a defined, named target list, as opposed to persona-based segmentation at scale. • Comfort operating as a generalist, willing to shift focus across functions as strategy requires, rather than defending a single lane. • Strong executive communication skills, comfortable drafting for an executive audience. • Comfortable selecting and standing up marketing technology (CRM, ABM, email/communications tools) from scratch or reconfiguring an existing stack is a plus. • Cross-functional fluency working with Sales, Product, and Executive Leadership. • Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus. • Familiarity with AI/agentic tools for content and marketing production is a plus. • Prior experience managing at least one direct report is a plus. • Applicants must be legally authorized to work in the United States.

🏖️ Benefits

• Annual cash bonus and equity eligibility, if applicable. • Remote Work Environment • Health, dental, and vision insurance, including HSA/FSA/DCA • 401(k) plan • Flexible time-off and company holidays • Additional paid volunteer day • Supplemental Insurance Programs, including voluntary Life, Accident, Critical Illness, Pet Insurance • Employee Assistance Programs [EAP] • Wellness programs • Growth and development programs

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