Demand Generation Manager

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September 22

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Ordergroove

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eCommerce • SaaS • Retail

Ordergroove is a company that empowers merchants to thrive by transforming one-time transactions into profitable customer relationships through subscription services. Specializing in eCommerce, Ordergroove offers a platform-agnostic solution that integrates with various eCommerce platforms to offer customized, subscription-first experiences. The company helps businesses optimize profitability with data insights, increase customer retention, and grow recurring revenue. Their offerings include unique promotions, seamless integrations, and a delightful subscriber experience, backed by customer success and support resources. Ordergroove's technology is tailored for fast-growth brands in industries such as beauty, personal care, fashion, health and wellness, pet supplies, food and beverage, and retail. They enable brands to offer innovative, market-defining shopping experiences through flexible APIs and advanced reporting.

51 - 200 employees

Founded 2014

🛍️ eCommerce

☁️ SaaS

🛒 Retail

📋 Description

• Shape the strategic direction for targeted marketing campaigns, developing an integrated campaign and events approach to drive awareness and build a pipeline with high-quality opportunities • Guide company strategy with expert marketing viewpoints as a segment expert for key high-growth markets and their associated pods • Own the strategy and execution of full-funnel integrated marketing efforts to increase engagement of strategic retail and digital goods accounts and nurture leads throughout the sales cycle • Build external social proof and owned content channels through collaboration with Customer Success and Product Marketing teams to grow inbound interest and showcase market fit • Craft campaigns centered around customer stories, events, and content messaging in close collaboration with brand, content, and product marketing • Test and optimize channel performance and messaging to optimize spend and results • Collaborate closely with sales to identify campaign opportunities and underserved segments and plan cross-functional outreach efforts • Work with cross-functional teams to build and execute effective online and offline marketing activities: digital, emails, sales cadences, webinars, events, social, direct mail, OOH, etc • Monitor, track, and report on campaign success metrics and optimize programs based on analysis • Communicate with internal teams (marketing, sales development, and sales) to ensure campaign tactics support or exceed goals • Report directly to the Director of Demand Generation and perform both strategic and hands-on marketing execution

🎯 Requirements

• 5+ years of B2B marketing experience • Deep understanding of integrated and targeted marketing campaign strategies to convert enterprise accounts • Omnichannel knowledge and experience to assure cross-channel integrated touchpoints • High-level of confidence with social proof building best practices • Proven ability to develop and implement enticing, value-driven messaging into any marketing material • Demonstrated track record of success with driving demand with large key accounts and penetrating complex buying committees and sales processes throughout the funnel • Passion for testing new channels, messages, and strategies, looking to iterate and optimize based on quantitative and qualitative inputs • Highly collaborative with other marketing functions, sales, and SDRs • Strong project management capabilities for complex multi-channel campaigns • Ability to act as a segment expert for key high-growth markets

🏖️ Benefits

• Fully flexible work from anywhere culture • Totally remote (anywhere in the US) workforce • Flexible PTO • Annual personal development budget that you use for what matters to you (wellness, career development, productivity at home, etc) • Competitive compensation (including stock options) • Incredible, affordable benefits • Small group events like trivia night, cooking classes, and book clubs • Weekly team updates and quarterly all-hands meetings