Product Marketing Manager – GTM

🕒 July 17

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $155k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 30%

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Owner.com

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

📣 Marketing

💼 Consulting

Food & Beverage • Marketing • Consulting

Owner. com is an all-in-one platform designed to manage a restaurant's digital presence. It empowers restaurant owners by providing them tools for websites, online ordering, marketing, recruiting, and more, enabling them to regain control over their customer relationships and combat high fees imposed by larger corporations. The team is passionate about innovation and customer support.

📋 Description

• Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories to improve competitive win rates • Partner with Sales, Customer Success, and Support to improve customer closing, onboarding, adoption, retention, and expansion • Identify adoption blockers and churn risks and develop retention and expansion plays • Create scalable enablement systems and workflows for frontline teams • Bring win/loss insight, customer feedback, competitive context, and adoption signals into Product and Marketing planning • Define priority audiences and customer behaviors and build GTM programs to influence them • Partner with Product from discovery through rollout to clarify customer problems and sharpen value propositions • Use launches, customer communications, in-product moments, and other channels when they drive measurable customer or commercial outcomes • Use AI to accelerate research, content creation, analysis, and enablement while maintaining accuracy • Work with the VP of Marketing, Product Marketing, Product and EPD, Enablement, Sales, Customer Success, Support, Customer Marketing, Growth Marketing, Community, and Brand/Events • Complete a practical evaluation scenario involving an adoption or competitive win-rate challenge and define how to measure impact

🎯 Requirements

• 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related role in technology • Track record of improving a commercial or customer outcome, such as win rate, adoption, retention, expansion, or frontline effectiveness • Experience turning complex product capabilities into clear positioning and practical tools for customer-facing teams • Strong customer and market judgment • Systems mindset and ability to build repeatable workflows • Excellent writing and presentation skills • Comfort working cross-functionally with Product, Sales, Customer Success, Support, and Marketing • AI-forward approach, actively using AI without sacrificing accuracy, judgment, or customer empathy • Legally authorized to work in the U.S. or Canada • Must answer required application questions regarding relevant experience and GTM work

🏖️ Benefits

• Generous pre-IPO equity package • Comprehensive health coverage • Remote-first workplace • Unlimited PTO • Additional perks

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