Oyster
501 - 1000 employees
Founded 2020
🤝 B2B
👥 HR Tech
☁️ SaaS
B2B • HR Tech • SaaS
Oyster® is an automated global employment platform that simplifies the process of hiring and managing international talent. With coverage in 180+ countries, Oyster provides solutions for global payroll, compliance, employee benefits, and talent mobility, allowing companies to onboard and manage both full-time employees and contractors efficiently. By leveraging deep local knowledge and expert guidance, Oyster helps businesses navigate the complexities of international hiring and scaling their workforce globally.
Director, Demand Generation – Growth Marketing
Job not on LinkedIn
🔥 7 minutes ago
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Oyster
501 - 1000 employees
Founded 2020
🤝 B2B
👥 HR Tech
☁️ SaaS
B2B • HR Tech • SaaS
Oyster® is an automated global employment platform that simplifies the process of hiring and managing international talent. With coverage in 180+ countries, Oyster provides solutions for global payroll, compliance, employee benefits, and talent mobility, allowing companies to onboard and manage both full-time employees and contractors efficiently. By leveraging deep local knowledge and expert guidance, Oyster helps businesses navigate the complexities of international hiring and scaling their workforce globally.
📋 Description
• Own and execute Oyster's demand generation strategy, driving qualified pipeline across acquisition channels aligned to our ICP and go-to-market motion. • Lead paid media programs across search, social, content syndication, and emerging channels, balancing efficiency with scale and ensuring strong return on marketing spend. • Partner with Sales and RevOps to define pipeline targets, align on lead quality, and create tight feedback loops between marketing investment and revenue outcomes. • Build and optimize audience segmentation and targeting strategies that improve campaign performance and marketing efficiency. • Own digital conversion funnels end-to-end, using experimentation, personalization, and data-driven insights to improve performance at every stage. • Lead a rigorous testing and optimization program across landing pages, website experiences, and key digital touchpoints. • Translate customer and behavioral data into actionable improvements that reduce friction and increase conversion. • Oversee lifecycle marketing programs that support customer onboarding, engagement, retention, expansion, and long-term lifetime value. • Develop customer journey strategies that improve activation and reduce churn, in close partnership with Customer Success and Product. • Build segmented, personalized communications that meet customers where they are and drive meaningful engagement. • Establish and own the metrics framework for growth marketing: CAC, LTV, ROAS, conversion rates, pipeline velocity, and retention. • Manage growth budgets with a strong focus on efficient allocation, forecasting accuracy, and performance against business goals. • Champion a culture of experimentation, defining hypotheses, designing tests, and translating results into scaled programs. • Build, mentor, and develop a high-performing, distributed team of growth and demand generation marketers. • Foster a culture of accountability, curiosity, and continuous improvement, where data informs decisions and people are empowered to take ownership. • Model inclusive, empathetic leadership that enables your team to do the best work of their careers.
🎯 Requirements
• 8+ years of experience in demand generation, growth marketing, with at least 4 years in a leadership role. • Proven track record of driving measurable growth in qualified pipeline, customer acquisition, and revenue in a B2B SaaS environment. • Deep expertise across paid media, digital marketing, lifecycle marketing, and marketing analytics. • Strong command of growth experimentation, conversion rate optimization, and customer journey management. • Experience managing significant marketing budgets and optimizing spend against revenue and pipeline targets. • Proficiency with modern marketing and GTM tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn Ads) and fluency in marketing data and attribution. • Exceptional analytical skills, able to move from data to insight to action with clarity and speed. • Strong leadership and stakeholder management skills; able to build trust and alignment across functions and time zones. • Resilient, execution-oriented mindset with a bias for clarity, ownership, and impact. • Commitment to inclusive leadership and building teams where diverse perspectives drive better results.
🏖️ Benefits
• Work from anywhere: Oyster has no borders or HQ. As long as work is timely, your team is supported, and you're authorized to work where you live, you can work from anywhere. • Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country. • Mental health support: Access Plumm, our mental well-being service. • Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas. • Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally. • WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.
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