Senior Marketing Insights Analyst

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Paddle

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

📋 Description

• Own the marketing performance narrative and deliver decision-ready insights to channel owners and marketing leadership • Build forecasting, scenario modelling, and benchmarking to inform quarterly and annual marketing budget planning • Maintain and evolve revenue attribution models and interpret multi-touch and pipeline contribution data • Design and run incremental tests to validate attribution findings • Define measurement frameworks, success metrics, targets, and test designs with channel owners before campaigns launch • Analyse the full buyer journey across HubSpot and Salesforce, identifying funnel trends, conversion bottlenecks, and anomalies • Lead campaign and program post-mortems and recommend changes to targeting, spend, or creative • Set requirements and acceptance criteria for the GTM data layer in Snowflake and dbt • Contribute to measurement of brand and upper-funnel signals such as branded search, share of voice, and awareness • Coach channel owners, standardise definitions, and improve self-serve reporting • Report to the Marketing Ops & Programs Lead and partner with the Senior Marketing Analytics Engineer

🎯 Requirements

• 8+ years of experience in marketing analytics, marketing operations, or a closely related role • Ideally experience in a B2B SaaS environment with ownership of a measurement or attribution strategy • Hands-on experience with a B2B attribution platform such as Deamdata • Experience with CRM and marketing automation stacks such as HubSpot and Salesforce • Experience with BI tools such as Omni, Looker, or Tableau • Solid SQL skills, including joining, aggregating, and sanity-checking warehouse data • Ability to read and challenge dbt models • Deep understanding of multi-touch attribution, incrementality testing, and experimentation • Ability to translate complex data into plain-language recommendations • Strong stakeholder management and ability to present to audiences ranging from a CMO to a paid media specialist

🏖️ Benefits

• Remote work options • Unlimited holidays • 4 months paid family leave regardless of gender • Annual learning fund • Regular internal and external training • Personal development support through exposure to new challenges • Flexible option to work remotely, from company hubs, or a combination of both