Campaign Manager

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October 29

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Panopto

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SaaS • Education • Enterprise

Panopto is an AI-powered platform designed to simplify the use of video for capturing, managing, and sharing information across organizations. It provides tools for creating, curating, and searching a library of video-based knowledge assets, making learning and training more accessible and impactful. With features like lecture capture, virtual training, and video management, Panopto serves industries such as higher education, corporate training, and more. The platform integrates AI-powered tools to enhance accessibility, engagement analytics, and knowledge discovery, supporting institutions to adapt to flexible and scalable learning and working environments.

51 - 200 employees

Founded 2007

☁️ SaaS

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2021-04

📋 Description

• Plan and execute integrated campaigns to drive awareness, engagement, and pipeline growth within your assigned market (Corporate or Higher Education). • Develop campaign strategies and messaging in partnership with Product Marketing, aligning with market needs, buyer personas, and the customer journey. • Manage campaign execution end-to-end across email, webinars, and paid media, ensuring all activities are delivered on time and meet performance goals. • Support paid media campaigns by partnering with our agency to support paid media programs, including campaign themes and measurement. • Write and edit marketing copy for email programs, landing pages, and webinar promotions that effectively convert leads and support Panopto’s brand voice. • Build, launch, and optimize campaigns in our marketing automation platform (HubSpot experience a plus), including audience segmentation, workflows, and reporting setup. • Collaborate with Sales Development and Account Executives to ensure campaigns are aligned with outreach strategies and drive qualified leads to sales. • Report on campaign performance, analyzing conversion rates, funnel impact, and ROI to continuously improve future programs. • Test, learn, and iterate to improve engagement rates, pipeline contribution, and campaign efficiency over time.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. • 3–5 years of experience in campaign or demand generation roles at a B2B software or SaaS company. • Proven experience developing and executing multi-channel marketing campaigns that drive qualified pipeline. • Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools such as Salesforce. • Strong writing and editing skills, with the ability to create clear, compelling copy for email and digital campaigns. • Analytical mindset with experience tracking campaign performance, interpreting metrics, and presenting insights to stakeholders. • Exceptional project management skills and attention to detail; comfortable managing multiple campaigns simultaneously. • Collaborative and proactive communicator who thrives in a cross-functional, fast-paced environment. • Experience marketing to higher education or corporate audiences across U.S. and EMEA is a plus.

🏖️ Benefits

• health insurance • flexible spending accounts • retirement savings plans • life and disability insurance programs • paid time off